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About the Role
Zinc’s marketing function is building toward a world-class demand engine. This role owns reaching our Ideal Customer Profile (ICP) across a range of paid media channels, driving pipeline growth, brand awareness, and account-based marketing. You will be accountable for paid media performance in HubSpot and Dreamdata, not just platform reporting.
Responsibilities
- Plan, build, and launch paid social campaigns, primarily on LinkedIn and Meta, across the full funnel and globally.
- Own the paid social strategy, manage budgets, pacing, and forecasting, and provide data-led recommendations for performance improvement.
- Conduct regular A/B tests across ad types, audiences, messaging, creative, and landing pages.
- Identify and recommend new paid media channels to test, running pilots and reporting on results.
- Produce monthly paid reports covering spend, pipeline, and ROAS using HubSpot and Dreamdata, showing impact on Leads, MQLs, SQLs, and revenue.
- Own the tagging framework (UTMs, tracking pixels, GA4, HubSpot integration), including accuracy and maintenance.
- Collaborate with marketing and commercial teams to ensure paid activity is integrated.
- Partner with the Social Media Manager and Creative team to produce performance-led assets and align on content strategy.
Requirements
- 3+ years of hands-on paid social experience, predominantly in LinkedIn.
- Proven experience running LinkedIn campaigns for a B2B business, ideally in-house.
- Experience running account-based paid campaigns using target lists and CRM-synced audiences.
- Strong analytical skills and experience using HubSpot, Google Analytics, and attribution tooling (Dreamdata) for performance reporting.
- Experience with budget ownership and tying spend to pipeline and revenue impact.
- Comfortable setting up tracking and discussing the commercial impact of channels.
- Experience running structured experiments across paid media channels.
Skills
- Paid social campaign management
- Strategy and budget ownership
- Optimization and testing
- Emerging channel identification and piloting
- Reporting and analysis
- Cross-functional collaboration
- HubSpot
- Google Analytics
- Dreamdata
- LinkedIn Insight Tag
- Conversions API
- UTM governance
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- 3+ years
Salary/Compensations
- £45,000 - £55,000 / year
Benefits
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave
- Statutory pension with NEST
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc’s marketing function is building toward a world-class demand engine.
- We want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline.