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About the Role
The Senior Vice President, Segment Marketing will drive the marketing strategy for the Banks and Broker Dealers segment, shaping segment positioning, go-to-market priorities, and integrated marketing strategies to deepen client engagement and support business growth. This role requires a strategic and commercially minded marketer with strong executive presence and deep B2B marketing experience.
Responsibilities
- Drive the marketing strategy for the Banks and Broker Dealers segment, aligned to global and regional business priorities, market opportunity, and growth objectives.
- Develop deep understanding of the segment, including client needs, pain points, buying centers, and decision-making behaviors across key personas and markets.
- Shape segment positioning, messaging, and value proposition to strengthen relevance and differentiation across global and regional markets.
- Partner with senior stakeholders across business, commercial, platform, communications, and marketing teams to align priorities and deliver integrated go-to-market strategies.
- Lead the development of multi-channel marketing plans spanning digital, events, email, paid and owned media, account-based marketing, and executive engagement.
- Guide the creation of thought leadership, client stories, and marketing content tailored to the segment and its priority audiences.
- Use market research, client feedback, competitive intelligence, and performance data to identify opportunities and refine strategy.
- Establish KPIs and performance measures to evaluate effectiveness, optimize investment, and improve outcomes over time.
- Lead through influence across a global, matrixed organization, fostering strong collaboration and alignment without direct people management responsibility.
- Support both enterprise-wide priorities and region-specific marketing needs to ensure consistency with local relevance.
Requirements
- 12+ years of B2B marketing experience, preferably in financial services or a similarly complex, highly matrixed industry.
- Proven experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes.
- Strong commercial acumen and ability to connect marketing strategy to client engagement, growth, and business performance.
- Deep understanding of integrated marketing, audience strategy, and multi-channel execution.
- Strong analytical mindset with experience using market and performance data to shape decisions and optimize results.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
- Proven ability to influence senior stakeholders and operate effectively across a complex global organization.
- Experience working across multiple regions, functions, and stakeholder groups to drive alignment and execution.
Location
- New York, NY
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting. Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award.
Benefits
- Highly competitive compensation, benefits, and wellbeing programs.
- Access to flexible global resources and tools.
- Focus on health, personal resilience, and financial goals.
- Generous paid leaves, including paid volunteer time.
- Eligible employees may enroll in a 401(k) plan.
- Company-sponsored medical, dental, vision, and basic life insurance plans.
- Other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered.
About the Company
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- BNY assesses market data to ensure a competitive compensation package for our employees.
- BNY is an Equal Employment Opportunity/Affirmative Action Employer.
Equal Opportunity
- Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.