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About the Role
The Product Marketing Manager supports the development and delivery of product and capability marketing initiatives, focusing on Retirement, Multi-Asset, and Intermediary initiatives for EMEA. This role is crucial in shaping compelling investment narratives, developing differentiated value propositions, and creating high-quality marketing content for intermediary and institutional audiences.
Responsibilities
- Develop compelling investment insights, product and capability narratives, and differentiated value propositions, translating complex investment concepts into clear, engaging, and client-focused messaging.
- Lead the creation and development of high-quality marketing collateral, including sales presentations, brochures, fund profiles, product flyers, thought leadership, and multimedia content.
- Support the development and activation of investment propositions and solutions, including messaging frameworks and educational materials.
- Lead and project manage complex, cross-functional marketing and collateral programs, ensuring timely delivery and alignment with business priorities.
- Collaborate with Asset Class Leads, Investment, and Product teams to develop differentiated investment narratives.
- Work with Design, Digital, Compliance, and other internal teams to coordinate end-to-end content development and publishing.
- Partner with Content Strategy to ensure investment and product content aligns with broader marketing priorities and integrated content plans.
- Review and report on content performance and engagement data to inform future marketing activities.
- Leverage market insights, competitive intelligence, and audience understanding to strengthen product differentiation and enhance investment storytelling.
Requirements
- Strong knowledge of investment products and vehicles, ideally including multi-asset solutions and retirement.
- Excellent writer and editor with a track record of developing compelling investment narratives, sales presentations, fund flyers, and other intermediary product marketing collateral.
- Sound understanding of the global asset management landscape, intermediary distribution channels, and regional market requirements.
- Confident communicator and influencer, able to collaborate effectively across teams and build strong relationships with investment professionals and stakeholders.
- Creative with excellent attention to detail for regulated marketing materials.
- Proactive, self-motivated, and delivery-focused.
- Degree-level education in finance and/or communications, or equivalent experience.
- 8+ years of total relevant work experience.
Skills
- Investment knowledge
- Writing
- Stakeholder management
- Project management
- Content development
- Messaging frameworks
- Market insights
- Competitive intelligence
- Audience understanding
- Communication
- Collaboration
- Attention to detail
Location
- London, UK
Work Type
- Hybrid
Experience Level
- 8+ years
Education Level
- Degree-level education in finance and/or communications, or equivalent experience
About the Company
- The Product Marketing Manager is part of the Investment Insights & Product Content team, within the broader Product Marketing, Content & Insights (PMCI) team.