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About the Role
The Product Marketing Manager supports the development and delivery of product and capability marketing initiatives across key global marketing priorities, with a focus on Retirement, Multi-Asset and Intermediary initiatives for EMEA. This role is crucial in shaping compelling investment narratives, developing differentiated value propositions, and creating high-quality marketing content for intermediary and institutional audiences.
Responsibilities
- Develop compelling investment insights, product and capability narratives, and differentiated value propositions, primarily across Retirement Solutions, Multi-Asset and Models.
- Translate complex investment concepts into clear, engaging, and client-focused messaging.
- Lead the creation and development of high-quality marketing collateral, including sales presentations, brochures, fund profiles, product flyers, thought leadership, and multimedia content.
- Support the development and activation of investment propositions and solutions, including messaging frameworks and educational materials.
- Lead and project manage complex, cross-functional marketing and collateral programs.
- Coordinate stakeholders across investment capabilities and regions to ensure timely project delivery.
- Collaborate with Asset Class Leads, Investment and Product teams to develop differentiated investment narratives.
- Work with Design, Digital, Compliance, and other internal teams to coordinate end-to-end content development and publishing.
- Partner with Content Strategy to ensure investment and product content aligns with broader marketing priorities.
- Review and report content performance and engagement data to inform future marketing activities.
- Leverage market insights and competitive intelligence to strengthen product differentiation and content delivery.
Requirements
- Strong knowledge of investment products and vehicles, ideally including multi-asset solutions and retirement.
- Excellent writing and editing skills with a track record of developing compelling investment narratives, sales presentations, fund flyers, and other intermediary product marketing collateral.
- Sound understanding of the global asset management landscape, intermediary distribution channels, and regional market requirements.
- Confident communicator and influencer, able to collaborate effectively across teams and build strong relationships with investment professionals and stakeholders.
- Creative with excellent attention to detail.
- Proactive, self-motivated, and delivery-focused.
Skills
- Investment knowledge
- Writing
- Stakeholder management
- Project management
- Content development
- Marketing strategy
- Market insights
- Competitive intelligence
- Communication
- Collaboration
Location
- London, UK
Work Type
- Hybrid
- Full-time
Experience Level
- 8+ years of total relevant work experience
Education Level
- Degree-level education in finance and/or communications, or equivalent experience
Benefits
- Resources to support career path
- Compensation
- Benefits
- Flexibility
About the Company
- Premier global asset management organization with over 85 years of experience.
- Provides investment solutions and a broad range of capabilities to individuals, advisors, institutions, and retirement plan sponsors.
- Takes an active, independent approach to investing, offering a dynamic perspective and meaningful partnership.
- Believes doing the right thing for clients and associates is good business.
- Offers opportunities to create real impact at work and in the community.
- Fosters a collaborative culture that respects and values differences.
- Values colleagues who share a spirit of generosity.
Equal Opportunity
- T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
- Associates can expect equal opportunity and fair and consistent treatment for all.
- Employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.