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About the Role

As a Head of Shop Marketing for Pret UK, you will be responsible for shaping the brand's narrative and driving growth through managing the end-to-end process of campaign development and seamless execution across the equity and franchise estate.

Responsibilities

Be responsible for how all customer messaging lands in shops, controlling the customer journey through external messaging, point of purchase and post-purchase in-shop communication.
Ensure assets are created and are delivered on time and clearly and correctly displayed across all shops to maximise campaign impact and transactions.
Gain internal alignment and manage stakeholders to develop and execute a comprehensive in-shop communications plan aligned with Pret's food and coffee innovation strategy to drive transaction growth and increase market share.
Manage the equity and franchise marketing team to ensure seamless execution of messaging across the estate.
Build a robust end-to-end campaign launch process, fully integrated with food, coffee, creative, commercial wider marketing, supply chain and operations team.
Manage critical pathways and act as the overall project coordinator to ensure well-executed and on-time campaign launch.
Critically analyse processes and make recommendations to streamline.
Ensure communications are grounded in customer insight and connected to wider business priorities and ensure joined-up campaign development and execution.
Ensure campaigns are suitable and well executed across our franchise partner estate.
Use bold, distinctive and customer-first thinking, raising the creative ambition of Pret’s communications and ensuring the brand continues to stand out in a competitive market, bringing the brand to life with a clear, consistent and recognisable voice.
Serve as the primary contact for Pret’s UK Marketing and our in-house creative team, ensuring brand consistency and smooth and timely fulfilment of campaigns.
Set clear strategic direction and holding partners accountable for outstanding creative and commercial impact.
Understand the franchise business and ensure messaging is appropriately launched in franchise stores, ensuring consistency of brand voice and maximal campaign impact.
Work with franchisees to gain buy in.
Work with the commercial team to understand impact of campaigns, optimise investment and demonstrate ROI, whilst managing large scale budgets.

Requirements

Essential experience managing multiple critical pathways, multiple stakeholders and using multiple data sources to deliver complicated and large projects on time.
Understanding of marketing communications within QSR, fast-casual dining, FMCG or high-street retail.
Demonstrated success in developing and implementing integrated, multi-channel campaigns and communications strategies that have built brands and delivered measurable transaction growth.
Evidence you can balance long-term brand building with short-term commercial performance, proving you can drive immediate footfall while maintaining brand equity.
Experience working with and leading external agency partners.
Evidence the ability to get the very best from creative and communications specialists.
Ability to link media metrics (CPM, Reach, Frequency) directly to business outcomes like transactions, average transaction value, and market share.
The ability to pivot strategies quickly based on real-time data, seasonal shifts, or changes in consumer behaviour.
Proven track record of leading cross-functional teams and managing diverse internal and external stakeholders.
A natural communicator who can translate advertising jargon into actionable insights for senior leadership and operations teams.

Skills

Project management
Marketing communications
Campaign development
Campaign execution
Brand voice
Strategic leadership
Stakeholder management
Customer insight
Creative direction
Agency coordination
Franchise alignment
Success measurement
Commercial acumen
Agility
Leadership
Stakeholder influence

Location

London

Work Type

Onsite

Experience Level

Senior

Benefits

Gold Card (food and drinks on us when in the office, 5 free drinks a day and 50% off everything else when not)
33-38 days of annual leave (increasing with service)
Free private medical aid cover – with the option to add a loved one
4-5% pension contribution (increasing with service)
Life assurance at 3x your annual salary
Loyalty awards
Flexible benefits platform
Season ticket loans
Healthcare cash plan
Mortgage services
Financial wellbeing provisions
Option to take a sabbatical after 3 years
Opportunities to support the Pret Foundation

About the Company

Proud makers of freshly made food, organic coffee and big ideas.
Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing.
Growing fast on our mission to be the hospitality employer of choice everywhere we operate.
Pret is where passionate, hardworking, wonderful people find what they need to shine.
Growth is at the heart of everything we do – from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.

Equal Opportunity

Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills.
Throughout it all, you are entitled to reasonable adjustments if you have a disability. If this is case, please let us know how we can help make the process more accessible for you.