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About the Role
The Integrated Media Senior Director is a senior leadership role accountable for the effective delivery, performance, and integration of all paid media activities across an assigned account or portfolio of accounts. This role ensures media budgets are planned, deployed, optimized, and measured effectively to drive client growth and business outcomes.
Responsibilities
- Serve as the primary point of accountability for paid media delivery and performance across assigned accounts.
- Translate client business objectives into integrated, cross-channel media strategies.
- Establish clear performance goals, KPIs, and measurement frameworks to evaluate media effectiveness.
- Drive operational excellence through consistent implementation of processes, infrastructure, workflows, pacing disciplines, and optimization routines.
- Ensure alignment and coordination across all paid media functions to deliver a seamless client experience.
- Lead cross-channel media planning and investment allocation to maximize business outcomes.
- Collaborate with Client Teams to identify optimization opportunities and innovative media solutions.
- Oversee forecasting, budget pacing, and performance reporting across assigned accounts.
- Partner with Investment Analytics to improve the adoption and effectiveness of reporting and pacing solutions.
- Champion the use of data, automation, and platform capabilities to maximize return on investment and efficiency.
- Foster collaboration and alignment across all relevant media and client-facing teams.
- Partner with Channel Leads to ensure best practices, standards, and operational consistency are implemented across accounts.
- Facilitate cross-channel planning, learning, and knowledge-sharing initiatives.
- Promote continuous capability development and client education on media investment and performance.
- Act as a senior client contact for media investment, planning, and performance discussions.
- Build trusted relationships with clients and key partners.
- Translate complex media performance data into actionable business recommendations.
- Proactively identify opportunities to improve media effectiveness and client outcomes.
Requirements
- Achieve or exceed client spend and performance targets.
- Ensure budget pacing and optimization activities align with client objectives and agreed benchmarks.
- Achieve a client Net Promoter Score (NPS) of 9 or higher within the first year.
- Drive proactive performance insights and continuous improvement in client communications.
- Deliver media plans, forecasts, and pacing reports accurately and on schedule.
- Maintain greater than 95% accuracy in forecasting and less than 2% variance against agreed projections.
- Facilitate quarterly cross-channel planning and learning sessions.
- Lead monthly performance review discussions with relevant stakeholders.
- Develop and implement innovation initiatives, automation solutions, or process improvements that enhance client results or team efficiency.
- Demonstrate measurable business impact within 12 months.
Skills
- Paid media activities
- Search
- Social
- Programmatic
- Direct Buys
- Retail Media
- Retail Operations
- Media Strategy
- Investment Analytics
- Data
- Automation
- Platform capabilities
Location
- Remote
Work Type
- Remote
- Flexible working hours
Experience Level
- Senior leadership role
- Senior
Salary/Compensations
- Discretionary annual bonus scheme
Benefits
- Work remotely for up to 60% of your days
- Shape your day between 8am. and 6:30pm with flexible working hours
- Accumulate one paid day each month (2 hours per week) for self-development
- Access to Jellyfish Learn
- 14 weeks of paid leave for primary caregivers
- 4 weeks of paid leave for secondary caregivers
- £1000 (or equivalent) towards courses for returning primary caregivers
About the Company
- Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey.
- Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers.
- Join us in shaping a future where business growth and personal fulfilment go hand in hand.
- Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Equal Opportunity
- We believe in the power of diverse perspectives and inclusive collaboration.
- We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.