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About the Role
Act as the regional marketing champion across multiple shops, driving footfall by planning and delivering targeted, compelling local social media campaigns and influencer programmes. Bridge the gap between national campaigns and local relevance, forging strategic relationships with shop stakeholders, central marketing teams and external agencies, while using data and customer insights to ensure maximum impact. This is an opportunity to make a visible, lasting difference across our estate.
Responsibilities
- Ownership and management of the local social media delivery platform to optimise all functionality across training, briefing and acquisition
- Brief writing and approvals - Weekly content topics for all shops, campaign briefs for all shops, single shop campaigns and category briefs
- Build and deliver an acquisition strategy for 2027 targeting a significant uplift in followers across all shops as well as a dedicated elevated strategy for priority shops (approx. 8)
- Own, coordinate and deliver all local influencer campaigns across planning, briefing and activation, working directly with our agency partner
- Increase visits from target customers to our local stores by identifying, planning, and executing local social media marketing that highlights reasons to visit JL shops
- Responsible for planning, activating and scaling social media as a local channel for shops
- Represent multiple stores across the estate, ensuring strategies and frameworks drive efficiency when implementing
- Align national marketing campaigns whilst ensuring messaging and initiatives resonate with the local community and their target audience
- Collaborate with internal teams to ensure alignment and effective execution of local social media
- Track and measure the effectiveness of local social media and follower growth
- Deploy allocated marketing spend to deliver impactful social campaigns that drive consideration for multiple shops
- Support local teams in the effective implementation of local social marketing plans
Requirements
- Specialism for great social content, influencer content and delivery of social strategy across 35 shops
- Proven understanding of marketing/campaign planning and delivery
- Understanding of what makes a brilliant retailer: what it means to our customers and what the opportunities are
- Be an outstanding ambassador of John Lewis shops
- Activating shop plans and managing various stakeholders
- Customer facing or customer service experience
- Prioritising, organising and planning multiple activities and projects at the same time to meet strict deadlines
- Excellent stakeholder management, and ability to build relationships quickly
Skills
- Social content
- Influencer content
- Social strategy
- Marketing planning
- Campaign planning
- Campaign delivery
- Retail understanding
- Ambassadorial skills
- Stakeholder management
- Customer service
- Prioritisation
- Organisation
- Planning
- Relationship building
Location
- London, Pimlico Head Office
- London Central Office, 1 Drummond Gate, London, SW1V 2QQ
Work Type
- Hybrid working
- Fixed term contract
- 35 hours per week
- Monday to Friday
Experience Level
- Partnership Level 8
Salary/Compensations
- £43,000.00 per annum
- £36,000.00 - £56,900.00 Annual
Benefits
- Night Premium at a rate of £4.75 per hour for time worked between 22:00 - 06:00
About the Company
- We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose.
- We’re not just employees, we’re Partners, driven by our purpose to build a happier world.
- We are on a mission to be the UK’s most inspiring omnichannel retailer, earning our customers’ trust and lifetime loyalty through unmatched curation, quality, personal customer service, and memorable experiences.
- We continue to innovate, adapt and diversify.
- As Partners we all share the responsibility of ownership and in its rewards.
- We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.
- We all own making the Partnership somewhere we belong.
- Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE.
- Growing ourselves individually, and as a collective.
Equal Opportunity
- Some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates).
- Financial probity checks may also be required for some of our roles.
- We want all of our Partners to have a good work-life balance and we support flexible working.
- This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible.