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About the Role

Vogue is seeking an experienced and creative European Director of Social to define and lead the brand’s overarching social strategy across Europe. This role will establish a clear European vision for how Vogue builds audiences, drives engagement and evolves its presence across social platforms, connecting European markets around shared strategy, innovation, best practices and opportunities while ensuring the strategy is shaped by the distinct needs of each market.

Responsibilities

Own and develop Vogue’s European social strategy, aligned with global social priorities.
Streamline and identify how to better work with commercial and consumer teams to drive revenue, report performance and deliver on campaigns.
Work with local social leads to ensure each market's strategy is informed by local market expertise, cultural nuance and audience behaviour, whilst aligning to the overarching Global vision.
Manage relationships with European social partners effectively communicating platform updates, escalating issues & finding new ways of working.
Develop European-wide social franchises, formats and campaigns, with flexibility for local adaptation.
Partner with editorial, video, audience development, commercial, PR, marketing, art and design teams to maximise social impact.
Drive audience growth, engagement, traffic, loyalty and commercial opportunities through data-informed strategy and continuous optimisation.
Champion emerging platforms, formats and technologies, ensuring Vogue remains innovative and culturally relevant.
Manage a team of Social Media Experts across five markets, including hiring, talent development, performance management, implementation of clear processes and communication channels, delegation of work, providing clear direction and constructive feedback.
Foster a transparent, respectful, inclusive, and collaborative team environment, taking into consideration local market differences and nuance.
Help organize and train a team for key tentpole moments like Met Gala and Vogue World ensuring brand alignment and a cohesive social strategy that supports our targets.

Requirements

8+ years’ experience in social media, ideally within publishing, fashion, media or audience development.
Proven experience developing social strategy across multiple markets and/or within a global organisation.
Strong track record of audience growth and social engagement.
Expert knowledge of major social platforms and emerging trends.
Exceptional editorial judgement, writing and understanding of brand voice.
Strong understanding of fashion, culture and European audiences.
Experience leading and developing social teams across markets.
Strong analytical skills and familiarity with tools such as Dash Hudson, ListenFirst, Parse.ly and Google Analytics.
Experience with social video, visual storytelling and creative tools such as Premiere, Photoshop and Canva.
Excellent communication, collaboration and stakeholder-management skills, particularly across cultures and time zones.
Highly organised, commercially aware and comfortable operating in a fast-paced global matrix organisation.

Skills

Social Media Strategy
Audience Growth
Social Engagement
Platform Expertise
Editorial Judgement
Brand Voice
Fashion and Culture Understanding
Team Leadership
Analytical Skills
Social Video
Visual Storytelling
Creative Tools
Communication
Collaboration
Stakeholder Management

Location

London, GB

Work Type

Hybrid (Office 4 days/week)
Remote (10 days/year)

Experience Level

8+ years

Benefits

25 days holiday (plus bank holidays)
Extra annual leave for moving house or volunteering
Competitive pension scheme
Bupa Private Healthcare
Season ticket loans
Eye tests
Core hours
10 remote days (from home or a country with a Condé Nast office location)
Employee Assistance Programme
Corporate gym membership
Cycle to work scheme
Dog-friendly office
Discounts and magazine subscriptions
Access to Condé Nast Learning Hub
Employee Resource Groups

About the Company

Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats.
With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets.
Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe.
Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.
Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others.
We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.
Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).
We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.

Equal Opportunity

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.