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About the Role
Connect customer needs, product capabilities, and market opportunities to strengthen positioning, sharpen propositions, and accelerate adoption across the portfolio. You will work where Product, Marketing, and Sales intersect, turning customer and market insight into commercial impact. You will help define who we serve, why our products stand out, and how we bring their value to market.
Responsibilities
- Develop differentiated value propositions and messaging frameworks across products, customer segments, and markets.
- Refine ICPs, buyer personas, and segmentation using CRM data, customer interviews, win/loss analysis, product usage, and competitive intelligence.
- Drive GTM and launch strategies for new products, features, and portfolio changes, from audience definition and launch narratives to sales enablement and success metrics.
- Build a structured market/customer feedback loop to identify customer needs, adoption barriers, and market opportunities, translating them into actionable recommendations for Product and commercial teams.
- Partner with RevOps and Commercial Enablement to equip Sales, Account Management, and Customer Success with compelling messaging, customer proof, and objection handling.
- Contribute evidence and customer data to make pricing, packaging, and commercial proposition decisions.
Requirements
- Experience in SaaS product marketing, with a track record of developing positioning and executing go-to-market strategies.
- A background in digital technology or software, with the ability to translate complex product capabilities into clear customer value.
- Strong commercial acumen and an understanding of SaaS pricing models, packaging, and proposition development.
- Hands-on experience with customer research, win/loss analysis, segmentation, and competitive intelligence.
- Confidence using CRM data, product analytics, and sales metrics to identify opportunities and measure impact.
- Excellent communication and storytelling skills, with the ability to engage both technical and commercial stakeholders.
- Fluency in English (C2).
Skills
- Product Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Messaging Frameworks
- Customer Segmentation
- Win/Loss Analysis
- Competitive Intelligence
- CRM Data Analysis
- Product Analytics
- Sales Metrics
- Communication
- Storytelling
- SaaS Pricing Models
- Packaging
- Proposition Development
- Domain knowledge in data privacy, consent, web analytics, martech or data governance (Nice-to-have)
- Experience marketing to regulated sectors (Nice-to-have)
- Multi-brand / portfolio positioning experience (Nice-to-have)
- Pricing and packaging project leadership (Nice-to-have)
- DACH and/or Nordic market experience (Nice-to-have)
- Knowledge of German, French or a Nordic language (Nice-to-have)
- Familiarity with competitive-intelligence and conversation-intelligence tools (Nice-to-have)
Location
- CET time zones (On-site, Hybrid, Remote)
Work Type
- On-site
- Hybrid
- Remote
Experience Level
- Mid-level
Benefits
- Professional development budget
- Health insurance
About the Company
- Our group brings together three European software brands that help organisations earn and use data with trust: Cookie Information for consent management; Piwik PRO for privacy-by-design analytics and data activation; and Sheltr for reliably finding personal data in internal data sources.
- Headquartered in Copenhagen with an office in Wrocław, our team of 180 people have been building trusted data solutions since 2011.
- We work with companies and marketing teams across various industries that take control of their data model, including some of the most data-sensitive clients in healthcare, finance, energy & utilities, and the public sector.
- We are proud that our clients rely on us to meet GDPR and EU data residency requirements across EMEA and the US, as this regulatory depth is hard to build and replicate.
- We believe compliance and performance are not opposites. Consented data, auditable analytics and full visibility of personal data belong to one data journey; together they form a foundation that marketing, IT, legal and the C-level can rely on.
- Our journey is to move from a regulation-driven house of brands to one unified company with a clear point of view.
- We are creating a new category around this complete data journey, and together we are building an enterprise-ready, data-driven revenue engine led by thought leadership.
Equal Opportunity
- At Cookie Information & Piwik PRO we value diversity as a cornerstone of our success. We welcome applications from all backgrounds and do not discriminate based on race, religion, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability.
- We recognise that certain groups are underrepresented in the tech industry, and we encourage everyone to apply and help us shape a more inclusive workspace.