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About the Role
CALM is seeking a Supporter Engagement Manager to drive its fundraising growth strategy. This role involves delivering ambitious supporter acquisition campaigns, optimizing digital fundraising, and building supporter journeys to enhance retention and experience.
Responsibilities
- Work closely with teams across CALM to deliver digital and multi-channel acquisition campaigns at scale, testing new ideas and optimising performance using insight.
- Own the continuous improvement of acquisition products and propositions, identifying new opportunities, testing innovative approaches, analysing performance and adapting products to reflect changing audience behaviours and digital trends.
- Manage and deliver against budgets, reporting on OKRs, performance and reforecasting accordingly.
- Collaborate with teams to develop and maintain systems that support automated, multi-channel communications, that ensure mass audiences receive highly personalised, relevant, and meaningful touchpoints.
- Collaborate with external partners and internal teams, to share insights and align campaign objectives with wider fundraising efforts.
- Create and maintain new resources, materials and documentation to optimise supporter recruitment and experience.
- Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income.
- Represent CALM externally as required, including attending CALM events to help provide a great experience for all attendees.
Requirements
- Proven experience planning, delivering, and managing multi channel supporter acquisition campaigns, with a focus on digital channels.
- Experience of managing external agencies to deliver campaigns that achieve against OKRs.
- Experience of using CRM systems (preferably Salesforce) to segment data and build automated, personalised supporter journeys.
- Practical expertise with automated marketing tools, such as Mailchimp, Dotdigital, HubSpot, or preferably Salesforce Marketing Cloud.
- Experience developing and testing new fundraising products, propositions, or giving mechanics, using a structured test and learn approach.
- Ability to track, analyse, and interpret performance metrics (such as CPA, conversion rates, and LTV) to optimise campaigns.
- Experience tracking campaign budgets, monitoring spend, reporting against set OKRs, and reforecasting performance.
- Excellent relationship building skills with proven ability to manage external suppliers or agencies and collaborate cross functionally.
- Experience setting up, delivering, and managing Facebook fundraising challenges or peer to peer social campaigns.
- Experience of regular giving recruitment and stewardship.
- Familiarity with fundraising tools and integrations such as JustGiving and GivePanel.
- To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
Skills
- Digital campaign delivery
- Data literacy
- Proposition development
- CRM systems (Salesforce)
- Automated marketing tools (Mailchimp, Dotdigital, HubSpot, Salesforce Marketing Cloud)
- Performance metrics analysis (CPA, conversion rates, LTV)
- Budget tracking
- Relationship building
- Facebook fundraising challenges
- Peer to peer social campaigns
- Regular giving recruitment
- Stewardship
- Fundraising tools (JustGiving, GivePanel)
Location
- London Waterloo
- Remote Working
Work Type
- Full time
- Permanent
- Hybrid working
- Nine day fortnight
Experience Level
- Supporter Engagement Manager
Salary/Compensations
- £35,000 - £41,000 per annum
Benefits
- Unlimited annual leave
- Healthcare cash plan
- 6% pension contribution
- Therapeutic services (after completion of probation)
About the Company
- We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.
- We’re a suicide prevention charity, on a mission to help people end their misery, not their lives.
- We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward.
- We are - united against suicide.
Equal Opportunity
- Don't meet every requirement? We’re still interested.
- Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
- If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.
- We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.