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About the Role
We Are Social is looking for an Associate Research & Insights Director to join our team in London. You will act as the operational and strategic anchor across day-to-day accounts, managing small-to-medium clients and research approaches independently, while playing a critical delivery and scoping role on larger, complex client programmes. You will turn complex data into actionable strategic recommendations that explain what happened, why it happened, and what actions brands should take next.
Responsibilities
- Manage small-to-medium clients and research approaches independently.
- Play a critical delivery and scoping role on larger, complex client programmes.
- Act as a trusted advisor across Client Services, Strategy, Editorial, and Creative teams.
- Turn complex data into actionable strategic recommendations.
- Architect tailored research methodologies across social intelligence platforms.
- Establish custom measurement frameworks and baseline metrics.
- Manage end-to-end reporting cycles, converting raw multi-channel social datasets into executive-ready narratives.
- Serve as the primary strategic sounding board for internal teams.
- Refine brief interpretations to eliminate delivery friction and ensure on-time project execution.
- Pioneer cultural insight integration across core accounts.
- Surface uncaptured audience behaviours.
- Mentor junior research analysts through structured goal-setting.
- Spearhead exploratory insight initiatives and artificial intelligence integrations.
- Create scalable new research products for the wider agency practice.
Requirements
- Deep craft expertise across social intelligence, performance analysis, and campaign effectiveness.
- Experience managing key research workstreams.
- Experience delivering rigorous client-ready insights.
- Experience helping develop a growing team.
- Experience turning data into compelling narratives for major FMCG and consumer brands.
- Established track record within social, digital, research, or creative agencies, operating at Senior Lead or established Senior Analyst / Account Lead level ready for Associate Director responsibilities.
- Adaptive real-time problem solver who prioritises multiple workstreams across clients to hit key milestones.
Skills
- Social intelligence
- Performance analysis
- Campaign effectiveness
- Social listening
- Social intelligence platforms (e.g., Talkwalker, Brandwatch, Pulsar, Meltwater, GWI)
- Data analysis
- Strategic recommendations
- Client management
- Team development
- Reporting
- Cultural insight integration
- Artificial intelligence integration
Location
- London
Work Type
- Full-time
- Hybrid
Experience Level
- Senior Lead
- Established Senior Analyst
- Account Lead
- Associate Director
Benefits
- 25 days holiday
- Pension scheme
- Life assurance
- WAS Passport scheme
- Work From Anywhere schemes
About the Company
- Largest global socially-led creative agency.
- Unrivalled social media and influencer marketing expertise.
- Over 1,200 people in four continents.
- Deliver a global perspective to clients.
- Multi award-winning agency (Cannes Lions, One Show, Webby and Shorty Awards).
- Helped Amazon Music, Lucozade and Adidas deliver major campaigns.
- Educate the wider industry through Instagram publication The Feed.
- Track culture at the speed of social.
- Events registered over 6,500 people last year.
- Reports garnered more than 20 million views.
Equal Opportunity
- Equity, Diversity and Inclusion runs in the water here at We Are Social.
- Transparent about the changes that are needed.
- Focused on making real strides, both internally and within the industry.
- Strive to truly be a workplace that represents, supports and advocates for ALL.
- Charter for Change in the UK details focus areas across People, Work and Culture in 2026.
- Inclusion at every level is crucial to creative innovation and success.
- Create a workplace where everyone feels a sense of belonging.
- Welcome and encourage talent from ALL backgrounds.
- Committed to creating a representative team that can deliver creative excellence.
- If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recruitment@wearesocial.net.