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About the Role

We are looking for a Brand Events Manager to own Pact’s events and activations end to end, from spotting sponsorship opportunities to managing our mobile coffee box during sampling events. Events are crucial for customers to taste our coffee and experience our brand, offering a chance to win new customers, impress shoppers, and build business partnerships. This role involves shaping our events strategy and calendar, then executing them effectively and measuring their success.

Responsibilities

Identify and plan activations for subscription, grocery, and B2B audiences aligned with commercial and brand objectives.
Set clear goals for each activation, including footfall, leads, sampling conversions, and revenue.
Build business cases for opportunities and secure necessary budgets.
Report on the performance and return on investment of each activation.
Manage activations from brief to debrief, including negotiating fees and contracts.
Select and manage suppliers.
Create production schedules, staffing plans, and training materials.
Handle operational details such as running orders, risk assessments, insurance, and permits.
Lead on-site event execution, ensuring smooth operations and adapting to changes.
Coordinate stock, storage, branding, marketing assets, and logistics with internal teams.
Collaborate with Social Media and Content Creator to generate shareable content from activations.

Requirements

Proven experience leading brand activations or events from start to finish for both consumer and B2B audiences.
Ability to think strategically and identify opportunities, while also being hands-on with execution.
Capacity to remain calm under pressure and adapt to changing plans.
Strong relationship-building skills with colleagues and suppliers.
Excellent organizational skills and ability to multitask.
Proficiency in setting clear goals, measuring performance, and demonstrating ROI.
Familiarity with coffee service and machinery in a café or coffee cart setting is a plus.
Willingness to work from the London Bridge office three days a week (Tuesday-Thursday) and evenings/weekends as required by events.

Skills

Event strategy
Event planning
Budget management
Supplier management
Contract negotiation
Logistics coordination
Risk assessment
Relationship building
Project management
Performance reporting
Return on Investment (ROI) analysis

Location

London Bridge
Surrey

Work Type

Hybrid
Flexible working
Part-time evenings and weekends as required

Experience Level

Mid-level

Salary/Compensations

Up to £45,000 per annum

Benefits

Hybrid working model (in office Tuesday, Wednesday, Thursday)
Flexi-time working with core hours (10:00–16:00)
23 days holiday (increasing annually up to 27 days)
3 extra days leave between Christmas & New Year
Day off for birthday
Monthly at-home coffee allowance
Enhanced Workplace Pension
Income Protection
Group Life Assurance (plus bereavement & probate support)
Cycle to Work Scheme
Workplace Nursery Benefit
Employee Assistance Program (including counselling)

About the Company

Pact is a coffee company focused on sourcing, roasting, and delivering high-quality coffee beans.
Our products are available through subscription, our store, Waitrose, Ocado, Amazon, and in various businesses.
We roasted over half a million kilograms of coffee last year and have a team of 70 employees.
Our head office is located near London Bridge, and we have a roastery in Surrey.