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About the Role
This role is responsible for ensuring key digital brands execute data-led and brand-appropriate strategies to meet traffic targets and deliver the right audiences for commercial partners. You will be responsible for the Discover and SEO success of a set of brands, shaping their Facebook content strategy to drive traffic, and identifying other traffic opportunities. You will build close relationships with digital leads and Social Media Managers of main brands.
Responsibilities
- Devise, plan, and implement successful content and distribution strategies to meet monthly UK PV targets.
- Ensure content calendars are data-grounded, clearly justified, and optimized for maximum traffic impact, planning for known future events.
- Actively participate in content planning meetings, advocating for high-traffic stories and optimizing headlines and publishing plans.
- Shape brand Facebook content strategies with Social Media Managers, ensuring data-driven posting choices that drive referral traffic.
- Own Google Discover performance for brands by spotting trends, analyzing visibility drivers, and providing clear recommendations to editorial teams.
- Optimize content within the CMS and train editorial staff on basic optimization techniques.
- Lead the rollout and act as the expert for a key audience tool (e.g., Marfeel, Similarweb, Parse.ly), providing training and support.
- Lead ad hoc audience content projects to support brands and the Audience Team.
- Proactively anticipate and provide solutions for brands' content needs.
- Ensure reporting is accurate, timely, delivers actionable insights, and is utilized.
- Proactively analyze brand performance and generate actionable insights.
- Assist the Head of Audience in cross-department projects.
Requirements
- Proven hands-on experience with SEO and a wide knowledge of ranking factors.
- Strong experience with Google Discover.
- Strong experience with tools such as Trends, GA4, and GSC.
- Strong analytical skills, including advanced spreadsheet functions, and the ability to translate data into insights for non-technical audiences.
- A good understanding of what drives Facebook referral traffic, including post format, timing, and link performance.
- Stakeholder relationship management skills.
- Excellent communication skills, both verbal and written.
- Great organizational and time management skills, with the ability to deliver under tight deadlines.
- Strategic thinking capabilities.
Skills
- SEO
- Google Discover
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
- Data Analysis
- Spreadsheet Functions
- Facebook Marketing
- Content Strategy
- Stakeholder Management
- Communication
- Organization
- Time Management
- Strategic Thinking
Location
- London, UK
Work Type
- In-office with flexible Fridays
Experience Level
- Dependent on experience
Salary/Compensations
- £40,000–£45,000
Benefits
- Hearst Exclusives
- Good Housekeeping Taste and Beauty Testing Panels
- Office sample sales
- Specsavers eye care
- Company-funded Health Cash Plan
- Mental health support
- Discounted gym memberships
- Cycle to Work scheme
- Location Flex
- Holiday Exchange
- Charity Day
- Wellbeing resources
- Hearst ERG groups
- Workplace Pension
- Income Protection
- Life Assurance
- Season Ticket Loan
- Salary Finance tools
- Financial Wellbeing sessions
- Home Tech benefits
- Discounts across London
- HAPI at Hearst app
About the Company
- UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
- Workplace driven by passion, shaped by authenticity and powered by creativity.
- Backs bold ideas, acts with an entrepreneurial mindset and continually evolves.
- Believes in each other's potential and pushes boundaries together to create meaningful impact.
- Proud of its heritage and excited about making history.
Equal Opportunity
- Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
- Recognizes the significant benefits of creativity, collaboration and innovation that come with diverse teams.
- Working to build a sense of true belonging within the business and foster a culture in which everyone feels heard.