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About the Role

The Senior Director, Marketing is the portfolio marketing leader for Rogers Sports & Media, responsible for building audiences, accelerating subscription growth and strengthening the market leadership of our consumer brands. This role sets the integrated brand and go-to-market agenda across the full Sportsnet portfolio, television and specialty brands, streaming products and services, and Rogers’ national radio network of 40+ stations.

Responsibilities

Manage the full Sportsnet portfolio, including linear channels, digital platforms, audio, social, direct-to-consumer products and priority league, team and event properties.
Oversee television and specialty entertainment brands and services across broadcast, specialty, digital and on-demand environments.
Lead streaming marketing for owned DTC products and partner-distributed OTT offerings across web, apps, connected television and third-party platforms.
Provide portfolio marketing support for Rogers’ network of 40+ stations, strengthening local relevance while leveraging national scale.
Grow audiences across platforms by increasing reach, consideration, tune-in, engagement and frequency across linear, digital, audio, social and streaming platforms.
Accelerate DTC and OTT subscription growth by building integrated acquisition, onboarding, engagement, retention and win-back programs.
Maximize partner-distributed growth by developing scalable joint marketing, merchandising and promotional programs with BDU, connected-TV, device, and streaming partners.
Protect and extend market leadership for Rogers Sports & Media brands through differentiated positioning, consistent brand stewardship, local relevance and disciplined competitive response.
Improve marketing effectiveness by establishing clear portfolio KPIs, measurement frameworks and optimization routines.
Build one high-performing portfolio team by creating a clear operating model, shared standards and an inclusive performance culture.
Set the multi-year portfolio marketing strategy and annual integrated marketing roadmap.
Define and steward brand promises, positioning, architectures, identities and customer experiences.
Translate consumer, fan, cultural and market insight into prioritized growth opportunities, audience segments and go-to-market plans.
Guide brand and product alignment across content, platforms and distribution models.
Act as a senior marketing advisor to business and content leaders.
Lead always-on and tentpole marketing strategies that grow audiences for priority sports, shows, personalities, stations, franchises and platforms.
Own the marketing strategy across the customer lifecycle, including awareness, consideration, acquisition, onboarding, engagement, retention, churn reduction and reactivation.
Partner with product, analytics and revenue teams to improve conversion, engagement, retention and lifetime value across DTC and OTT products.
Develop channel and platform merchandising strategies that improve content discovery and consumption.
Build joint business and marketing plans with distribution partners.
Cultivate league, team, talent, content and commercial partnerships.
Lead development of full-funnel marketing plans and advertising calendars across paid, owned, earned, social, experiential, partnership, CRM and on-platform channels.
Set clear strategic briefs and creative standards that inspire distinctive, effective work.
Oversee campaign development from insight and briefing through media, production, launch, optimization and post-campaign evaluation.
Balance national portfolio priorities with the local market needs of radio stations and regional brands.
Partner closely with internal creative, media agency partners, communications and production teams, as well as external vendors and partners.
Identify emerging platforms, technologies and marketing approaches.
Own portfolio marketing budgets and resource planning.
Establish annual objectives, benchmarks, scorecards and tactical targets.
Create a disciplined test-and-learn approach, using audience, product and campaign data to optimize investment and improve future planning.
Streamline briefs, governance, approvals and campaign workflows.
Build common marketing practices, tools and planning frameworks.
Maintain strong agency, vendor and platform relationships.
Lead, coach and develop a diverse team of 15+ marketing professionals.
Build succession strength and provide meaningful development opportunities.
Create an environment of collaboration, curiosity, inclusion, accountability and high performance.
Influence across senior and cross-functional teams.
Champion customer- and audience-first thinking throughout Rogers Sports & Media.

Requirements

Progressive senior marketing leadership experience (15 years+) in media, entertainment, sports, streaming, subscription, technology or another complex consumer business.
Demonstrated success leading a multi-brand or multi-product portfolio and translating business strategy into integrated marketing action.
Strong understanding of the Canadian media environment, audience behaviour, sports fandom, broadcast marketing and the evolving streaming ecosystem.
Proven experience driving audience growth and subscription outcomes across DTC and partner-distributed channels.
Expertise in brand strategy, portfolio management, audience segmentation, full-funnel marketing, performance media, CRM and lifecycle marketing.
Demonstrated ability to use brand, product, audience and campaign analytics to make investment decisions and optimize performance.
Experience leading sizable teams and developing next-generation marketing talent.
Ability to lead through influence in a matrixed organization and build trusted relationships with senior executives, content leaders, product teams, partners and agencies.
Strong commercial acumen, including budget ownership, vendor management, prioritization and resource allocation.
Exceptional strategic thinking, communication and executive presentation skills, paired with a bias for action and executional excellence.
Pre-employment background check will be conducted.
Candidates must clear a criminal background check.
A credit check and drivers abstract may be required depending on the role.

Skills

Portfolio marketing
Audience building
Subscription growth
Brand strategy
Go-to-market strategy
Integrated marketing
Full-funnel marketing plans
Partner programs
Advertising
Audience insight
Content priorities
Business goals
Brand platforms
Customer lifecycle marketing
Performance media
CRM
Analytics
Budget management
Vendor management
Strategic thinking
Communication
Executive presentation
Team leadership
Coaching
Talent development
Cross-functional influence
Customer-centricity

Location

Toronto, ON

Work Type

Full time
Onsite

Experience Level

Senior
15+ years

Salary/Compensations

Competitive salary & annual bonus

Benefits

Competitive & flexible health and dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Up to 50% off Rogers Services
Up to 50% off Blue Jays Tickets
25% off TSC items
20% discount on all wireless accessories sold in Rogers stores
Paid time off for volunteering
Company matching contributions to charities
Self-driven career development programs
Rogers First: priority in applying to internal roles of interest
Employee & Family Assistance Program
Virtual Healthcare
Cognitive Behavioural Therapy (CBT)
Low or no-cost fitness membership

About the Company

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing.
We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work.
We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.

Equal Opportunity

An inclusive and diverse workplace where you can bring your whole self to work.
Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.