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About the Role
Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story! In order to deliver on Revenue and ARPU growth for the prepaid customer base, we are looking for a Marketing Manager to join the Prepaid Base Management team. The team is responsible for growing and protecting prepaid revenue through customer-focused initiatives across PPC, Net Activity, Retention and P2P. By leveraging insights, segmentation, and targeted offers, the team drives base performance and customer lifetime value. As a Marketing Manager, this individual will work closely with cross-functional teams to develop and execute revenue growth strategies, utilizing a range of marketing and pricing levers to deliver business results.
Responsibilities
- Responsible for delivering on prepaid Base Revenue KPIs, with primary ownership of PPC and Pre-to-Post (P2P) performance, while balancing impacts across Net Activity and Retention metrics.
- Support prepaid revenue growth initiatives through new program launches, business implementations, and capability enhancements, optimizing performance through data-driven insights.
- Manage KPI performance through ongoing monitoring, analysis, and reporting; identify opportunities and risks, provide recommendations, and drive actions to deliver business targets.
- Design and execute cross-channel programs (proactive and reactive), including test-and-learn initiatives, always-on campaigns, business case development, performance assessment, briefing, refinement, and delivery through strong stakeholder collaboration.
- Develop and manage targeted offers, pricing tactics, and customer lifecycle programs designed to maximize customer value, increase revenue, and improve overall base performance.
- Partner with channels, with a strong focus on Digital, to enhance capabilities, improve customer experience, and maximize campaign effectiveness and conversion.
- Support prepaid enablement initiatives and collaborate with key stakeholders to deliver new capabilities, operational improvements, and strategic programs across the prepaid business.
- Collaborate closely with cross-functional teams including Finance, Sales, Brand, Digital, Analytics, Acquisition team and Customer Base Management partners to support overall prepaid strategy and business objectives.
Requirements
- Strong passion for the telco industry
- Deep understanding of customer base management and related customer journeys
- Excellent business and financial acumen and ability to analyze quantitative and qualitative implications resulting from strategic initiatives
- Theoretical and practical experience in designing, conducting and measuring customer campaigns/testing
- Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership
- Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision
- Strong storytelling and communication skills to share performance results, learnings from tests, and so-what insights
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- 5+ years of experience in a marketing role
- Bachelor’s degree in business or equivalent
- Experience in Telecommunications considered an asset
- Strong MS Excel and PowerPoint experience
- A commitment to Diversity, Equity, Inclusion, Belonging, and Accessibility, helping create an environment where everyone feels welcomed, valued, and supported.
- Pre-employment background check will be conducted.
- Candidates must clear a criminal background check.
- A credit check and drivers abstract may be required depending on the role.
Skills
- SAS
- Databricks
Location
- 333 Bloor Street East (824), Toronto, ON
Work Type
- Full time
- Onsite
Experience Level
- 5+ years of experience in a marketing role
Education Level
- Bachelor’s degree in business or equivalent
Salary/Compensations
- Competitive salary & annual bonus
Benefits
- Competitive & flexible health and dental benefits
- Pension plan
- RRSP
- TFSA
- Stock matching programs
- Up to 50% off Rogers Services
- 25% off Blue Jays Tickets
- 25% off TSC items
- 20% discount on all wireless accessories sold in Rogers stores
- Paid time off for volunteering
- Company matching contributions to charities you support
- Self-driven career development programs
- Rogers First: priority in applying to internal roles of interest
- Employee & Family Assistance Program
- Virtual Healthcare
- Cognitive Behavioural Therapy (CBT)
- Low or no-cost fitness membership
About the Company
- Rogers Wireless is Canada's market leader, offering a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr.
- We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.
- We believe in investing in our people and helping them reach their potential as valuable members of our team.
- At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
- We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
- We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Equal Opportunity
- An inclusive and diverse workplace where you can bring your whole self to work.
- Everyone who applies for a job will be considered.
- We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
- Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us!