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About the Role
Drive brand growth within a dedicated territory of 45-50 bars and restaurants through merchandising, building trade relationships, and engaging consumers. This role focuses on consistent brand visibility, point-of-sale execution, staff education, and consumer trial via unique outreach.
Responsibilities
- Teach bartenders and servers product knowledge for High Noon and Lucky One.
- Train staff on recommending High Noon and Lucky One to customers.
- Work with bar managers to ensure High Noon and Lucky One are clearly listed on menus.
- Visit assigned accounts regularly to maintain brand presence and support staff.
- Install branded Point-of-Sale (POS) items that align with account aesthetics.
- Ensure prime placement and visibility of brands in accounts.
- Regularly check and maintain merchandising materials for cleanliness and condition.
- Manage promotional activities and consumer sampling activations.
- Engage customers by sharing brand stories and creating memorable experiences.
- Identify and encourage consumers unfamiliar with the brands or who have tried competitors.
- Utilize branded promotional giveaways where legal to build long-term fans.
- Document real-time market conditions using designated reporting tools.
- Verify menu placements and POS material display according to brand standards.
- Monitor and report on competitor activities, including displays, pricing, and activations.
- Provide feedback on market conditions and consumer behavior, identifying trends.
- Share insights and field photos with management and client partners for program optimization.
- Ensure all reporting is conducted ethically and professionally, focusing on market-level observations.
Requirements
- Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency.
- Strong understanding of the local market, key accounts, and consumer dynamics.
- Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences.
- Valid driver’s license, safe driving record, and a reliable vehicle.
- Must pass an MVR check and obtain any required state driver’s license within 30 days of hire.
- Must be 21 years of age or older.
- Able to obtain any required local or state liquor license.
- Willingness to travel up to 10% of the time for training, meetings, or events.
- Mandatory local market travel requirements 100% of the time.
Skills
- Deep understanding of the High Noon and Lucky One consumer.
- Working knowledge of the category, competitive landscape, and emerging trends.
- Ability to develop and implement trade and consumer advocacy initiatives.
- Skill in building and nurturing relationships with key accounts, distributor partners, sales teams, and local trade influencers.
- Capability to plan, execute, and evaluate consumer activations and trade events.
- Ability to serve as a local brand champion.
- Experience partnering with sales teams on joint business planning and KPI achievement.
- Support for the development and deployment of POS, marketing collateral, and digital marketing initiatives.
- Intrapreneurship, innovation, and accountability.
- Professional Presence.
- Persuasive Communication.
- Attention to Detail.
- Strategic Thinking.
- Multi-Stakeholder Relationship Management.
Location
- Specific market territory
Work Type
- Full-time
Experience Level
- 1 year experience
Education Level
- Bachelor's Degree
About the Company
- Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives.
- For more than two decades, we’ve built a reputation for creating meaningful connections between brands, retail customers, and hard-to-reach consumers through innovative, insight driven activations.