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About the Role
Tor Publishing Group is seeking a motivated Programmatic Advertising Specialist to support campaign planning, execution, and optimization. This role is ideal for a curious, creative, and data-driven individual eager to experiment with new ad formats, targeting strategies, and reporting approaches. The specialist will work closely with the AdPromo team to manage daily campaign operations, analyze results, develop audiences, and share insights to guide marketing strategy for TPG’s book catalog. This is a hands-on position for someone excited to learn, innovate, and improve performance in a team-oriented publishing environment.
Responsibilities
- Support the day-to-day management of programmatic ad campaigns across major ad platforms, including Amazon Advertising, Google Ads, and StackAdapt.
- Launch, monitor, and optimize campaigns to ensure spend pacing, ROAS goals, and KPI targets are met.
- Design and run A/B tests to uncover new opportunities for creative, audience, and bidding strategies.
- Maintain audience segments for targeting, remarketing, and upper-funnel growth initiatives.
- Analyze campaign performance data and prepare reports for internal stakeholders.
- Collaborate with creative teams to provide clear direction and feedback on ad assets.
- Stay current with platform trends, new tools, and best practices; proactively propose tests and new ideas.
Requirements
- Strong analytical skills and comfort working with performance data.
- Experience building reports or visualizations (Google Looker Studio, Excel, Sheets, etc.).
- Demonstrated creativity and willingness to test new approaches independently.
- Excellent organizational skills and ability to manage multiple campaigns simultaneously.
- Strong communication skills, including ability to present insights to non-technical stakeholders.
- Ability to work collaboratively in a team environment and adapt quickly to shifting priorities.
- 1–2 years of experience managing digital advertising or paid media campaigns (internships included).
- Hands-on experience with Amazon Advertising.
- Familiarity with book publishing, media, or entertainment marketing.
- Knowledge of audience development, first-party data use, and remarketing strategies.
- Experience with experimentation frameworks (A/B testing, incrementality, creative testing).
- Basic knowledge of HTML, UTM tagging, or tracking implementation.
- Experience collaborating with creative teams or providing feedback on ad assets.
- Strong interest in science fiction, fantasy, or genre publishing.
- Bachelor’s Degree from an accredited institution preferred.
Skills
- Programmatic Advertising
- Campaign Management
- Data Analysis
- Audience Development
- A/B Testing
- Reporting
- Communication
- Collaboration
- Amazon Advertising
- Google Ads
- StackAdapt
- Google Looker Studio
- Excel
- Google Sheets
- HTML
- UTM Tagging
- Tracking Implementation
Location
- New York, NY
Work Type
- Remote
- Non-exempt
Experience Level
- 1-2 years
Education Level
- Bachelor’s Degree preferred
Salary/Compensations
- $60,000 - $65,000
About the Company
- Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany.
- Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
- U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group.
- In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name.
- The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
Equal Opportunity
- Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs.
- We welcome applicants of all backgrounds and identities.
- Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law.
- We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.