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About the Role

This role contributes to Starbucks success by leading the experiential marketing vertical on the Brand Activation team to create immersive, high-impact brand moments that deepen customer connection and reinforce Starbucks as a cultural icon. This role is a strategic and creative thinker with deep experience across live brand activations, cultural moments, tentpole events, pop-ups, partnerships, and integrated cross-channel experiences, guiding Starbucks into the next generation of experiential storytelling.

Responsibilities

• Identifies and communicates key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability.
• Leads development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.
• Provides clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.
• Establishes a multi-year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.
• Represents experiential marketing across the broader marketing and GTM ecosystem.
• Serves as SME for experiential marketing, cultural trends, innovation, and emerging technologies.
• Partners across integrated marketing, social, PR, media, brand, product, retail, and store design.
• Leads agency and production partners to deliver best-in-class work.
• Leads experiential strategy, translating brand priorities, obsessing customer insights, and cultural opportunities into breakthrough experiences.
• Owns end-to-end activation development, from strategic brief and creative concept through execution, amplification, and measurement.
• Leads experiential, connecting activations across marketing, social, PR, media, digital, retail, and partner channels.
• Shapes the experiential roadmap, identifying how and where the brand can show up with cultural relevance and impact.
• Leads agency partners and cross-functional teams to deliver creative, innovative, operationally excellent work.
• Owns budgets, timelines, and prioritization across multiple programs and agency investments.
• Establishes measurement frameworks and use performance insights to continuously improve the work.

Requirements

• 5+ years experiential marketing, brand activation, event marketing, cultural partnership, or related roles.
• Deep expertise in experiential strategy, creative development, production, and activation.
• Ability to turn customer and cultural insights into compelling brand experiences.
• Strong strategic, creative, operational, and financial acumen.
• Ability to influence senior leaders and mobilize cross-functional teams.
• Strong people and agency leadership.

Work Type

• Onsite (four days a week)

Experience Level

• Senior

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Short-term and long-term disability.
• Paid parental leave.
• Family expansion reimbursement.
• Paid vacation from date of hire.
• Sick time (accrued at 1 hour for every 25 hours worked).
• Eight paid holidays, and two personal days per year.
• 401(k) retirement plan with employer match.
• Discounted company stock program (S.I.P.).
• Starbucks equity program (Bean Stock).
• Incentivized emergency savings, and financial well-being tools.
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
• Student loan management resources, and access to other educational opportunities.
• Backup care and DACA reimbursement.

About the Company

• From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
• We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Equal Opportunity

• Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
• Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
• Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.