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About the Role
The Key Account Manager (KAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments. The KAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration. In winning new distribution in leading Catering and Foodservice groups, the KAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive.
Responsibilities
- Win new distribution in leading catering/foodservice groups
- Deploy hunting list system and diagnose mutual value propositions with potential customers
- Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
- Manage and overcome objections, influencing multiple key stakeholders and decision makers
- Increase depth of distribution and negotiate target sales volume and financial outcomes
- Deliver effective brand execution against Red Bull measures, in-store and online
- Create customer launch programs & customer joint business plans
- Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
- Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
- Maximise visibility through strategic placement of point-of-sale materials
- Develop promotional program inclusive of ‘Limited Time Offers’
- Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales
- Engage and integrate Catering/Foodservice customers into Red Bull owned events
- Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
- Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
- Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation
Requirements
- Minimum 4 years' experience in an Account Manager role
- Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
- Strong understanding of the catering and foodservice landscape, including key customer groups
- Superior verbal and written communication skills
- Strong presentation skills
- Strong commercial acumen
- Exceptional stakeholder management and relationship-building skills
- Qualified to work in Australia
- Must provide evidence of eligibility to work in Australia
- All submitted information must be true, accurate, and complete
Skills
- Account Management
- Partnership Management
- Catering and Foodservice Landscape Understanding
- Verbal Communication
- Written Communication
- Presentation Skills
- Commercial Acumen
- Stakeholder Management
- Relationship Building
Location
- Australia
Work Type
- Permanent
- Travel 30-40%
Experience Level
- Minimum 4 years' experience
About the Company
- In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks.
- Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year.
- The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.