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About the Role
Vita Coco is seeking a Senior Communications Manager to protect, promote, and elevate the brand and corporate reputation through integrated communications strategies. This role partners closely with Marketing, Executive Leadership, and ESG to tell Vita Coco's stories effectively and manages external PR, executive thought leadership, internal communications, and brand risk communications.
Responsibilities
- Develop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones to secure earned media.
- Manage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations.
- Identify and secure high-impact media opportunities to increase awareness, relevance, and credibility.
- Partner with Brand Marketing, Content, Influencer, and Creative teams to integrate earned media efforts into broader marketing campaigns.
- Develop and execute corporate storytelling strategies to elevate Vita Coco's business, culture, innovation, sustainability, and growth.
- Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content.
- Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning.
- Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.
- Ensure key business, marketing, and commercial updates are effectively communicated throughout the organization.
- Create and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials.
- Partner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees.
- Lead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, legal, and leadership to proactively identify potential reputational risks.
- Facilitate regular cross-functional risk reviews to ensure communication readiness and alignment.
- Develop and maintain crisis communications frameworks, response protocols, and communication playbooks.
- Create proactive and reactive communication strategies for potential brand and business issues.
- Serve as communications lead during issues and crisis situations, coordinating messaging across stakeholders.
Requirements
- 8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency.
- Experience with public company comms preferred.
- Experience managing external PR agencies and communications partners.
- Proven success securing and managing earned media opportunities.
- Experience working cross-functionally within a fast-paced environment.
- Ability to navigate potentially sensitive and high-pressure situations with discretion and professionalism.
- Collaborative and comfortable navigating across all levels of the organization.
Experience Level
- 8+ years
Salary/Compensations
- $130,000—$150,000 USD
Benefits
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About the Company
- Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people.
- Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
- As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet.
- We move fast, stay scrappy, and care deeply about doing the right thing.
- We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
- Our Values: Human First: We lead with inclusivity, transparency, and empathy. Nothing is Impossible: We experiment, learn, and keep moving forward. United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.
Equal Opportunity
- We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.