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About the Role
The Red Bull Australia Social Media Manager (managed channels) leads strategy and oversees execution of day-to-day programming of managed channels (TikTok, Instagram, YouTube, X, Strava). This role translates the world of Red Bull to social media channels, navigates platform changes, makes data-driven decisions to reach Australian consumers, and attracts/engages key audiences across the marketing funnel. The primary objective is to stay top-of-mind with entry-point Australian consumers while innovating ways to attract new ones.
Responsibilities
- Ensures Red Bull Australia engages key target audiences across local and global social media channels, driving conversion to owned platforms.
- Ensures consistent, brand-adherent, local, and inclusive tone of voice; drives emotional reactions as an expert storyteller focused on Australian athletes, projects and events.
- Develops and implements social strategy based on global guidance and coordination with platform partners, leading social data analysis efforts and leveraging insights to drive decisions and inform strategy across platforms.
- Collaboratively leads strategy development and implementation of new channels and features.
- Defines and grows social reach via creator and partner program, working closely with Red Bull Media Network Communications and Creator team counterparts.
- Analyzes baseline performance of Red Bull Australia’s owned and managed channels using proprietary and 3rd party tools on a weekly, monthly, and quarterly basis.
- Leads content management processes, ensuring plans, schedules, and content are ingested, and activity is inputted across Managed into Media Planet/Airtable on a weekly basis; aiming for two weeks minimum of content planned.
- Defines assigned channel priorities based on local channel performance, Global channel performance and Global guidance.
- Builds consistent local cross-network programming plans, utilizing local and Global programs to build awareness, relevance, content consumption and effective journeys around key moments and program releases.
- Briefs related content needs and contributes to Content briefs & builds and aligns on Activation plans with Communications, Sports Marketing, Brand Marketing, Field Marketing, etc.
Requirements
- Approximately 5-7 years of experience required in organic digital programming of social media managed channels; related roles in comparable industries such as Digital Specialist, Social Media Specialist with a broad network of channels.
- Experience building and nurturing communities online to larger audiences and understands what it takes to be truly ‘always on’ in these spaces.
- A comprehensive understanding of the process of growing audiences and communities required; understands how to follow changes in algorithms, has a hunger and hustle to continuously learn about growth strategies, tactics, new social platforms, etc.
- Strong editorial understanding and connections with authors in Red Bull’s existing playgrounds preferred.
- Cross-functional management experience; working within a global, matrixed organisation is an asset.
- Excellent presentation skills and expertise in Microsoft 360 suite.
- Experience in social content commissioning, creation, and native organic publishing required, with a focus on Instagram and TikTok.
- Qualified to work in Australia.
- All submitted information must be true, accurate, and complete.
Skills
- Social Media Management
- Content Strategy
- Data Analysis
- Community Management
- Storytelling
- Content Creation
- Content Commissioning
- Organic Publishing
- Microsoft 360 Suite
Location
- Australia
Work Type
- Permanent
Experience Level
- 5-7 years
About the Company
- In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.