Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Team Lead CRM - Klaviyo (m/w/d) role.
Rezi rewrites your resume against Rosental Organics GmbH's job description. Free.
Tailor your resume to this Team Lead CRM - Klaviyo (m/w/d) role.
Rezi rewrites your resume against Rosental Organics GmbH's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Team Lead CRM - Klaviyo (m/w/d) posting at Rosental Organics GmbH — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Team Lead CRM - Klaviyo (m/w/d) posting at Rosental Organics GmbH — free, in seconds.
About the Role
CRM is a third of our revenue, and you will take full responsibility for it, including E-mail, WhatsApp, Loyalty, Flow Architecture, Retention Management, Agency Management, and your own team. On the road to 100 million, you will decide how to turn a one-time purchase into a real customer relationship.
Responsibilities
- Take full ownership of the CRM & Retention channel (E-mail, WhatsApp, Loyalty), accounting for approximately one-third of our revenue, reporting directly to the Chief Brand Growth Officer.
- Rebuild the Flow Architecture (Post-Purchase, Second-Order, Winback, Subscription) with measurable revenue uplift instead of pure abandonment mechanics.
- Establish Retention Management based on added value per cohort (30/60 days), repeat purchase rates, and subscription churn by market, channel, and entry product.
- Anchor a testing and incrementality culture within the team, conducting one A/B or holdout test per week, including documented learnings and rollout decisions.
- Provide technical direction to our CRM agency based on your own strategy and segmentation logic, with all recommendations measured by data.
- Build and lead the CRM team (Senior E-mail Marketing Manager, Lead Retention Manager), including final selection in ongoing hiring.
Requirements
- Minimum of 6 years of experience in CRM, Retention, or Lifecycle Marketing within a D2C or E-commerce environment.
- At least 2-3 years of experience in a Head of role or equivalent leadership position with disciplinary team responsibility.
- Proficient in Klaviyo at a professional level, including flow architectures, segmentation, A/B testing, and deliverability.
- Experience with the Shopify stack is mandatory.
- Familiarity with cohort analysis, CLV modeling, repeat rate logic, and incrementality testing (holdout designs).
- Experience managing subscription and loyalty models, as well as providing technical leadership to agencies and service providers.
- AI-native approach: experience building and productively using personal skills, prompts, and automations in LLM tools (e.g., Claude) for briefings, reporting, copy, and repetitive processes.
- Possess a hands-on player-coach mentality.
- Communicate with clarity in native-level German and fluent English.
- Ability to convince management and agencies with data.
Skills
- CRM
- Retention Marketing
- Lifecycle Marketing
- E-mail Marketing
- WhatsApp Marketing
- Loyalty Programs
- Flow Architecture
- Segmentation
- A/B Testing
- Deliverability
- Shopify
- Cohort Analysis
- CLV Modeling
- Repeat Rate Logic
- Incrementality Testing
- Holdout Designs
- Subscription Models
- Loyalty Models
- Agency Management
- LLM Tools (Claude/ChatGPT)
- Asana
Location
- Remote
Work Type
- Full-time
Experience Level
- Head of
- Leadership