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About the Role
For analytical minds who want to prove retention, not just feel it. You will prove retention, while most brands rely on intuition. CRM contributes one-third of our revenue, and your analyses of cohorts, CLV, and holdout tests will determine budget, tests, and campaigns on the road to 100 million.
Responsibilities
- Define the retention baseline: repeat purchase rates, CLV, and Days Between Orders by market (DACH/NL), acquisition channel, and customer segment as an ongoing management basis.
- Build independent CRM reporting from scratch: own attribution logic, weekly management, a single source of truth.
- Prove incrementality: Holdout tests for loyalty programs, discount mechanics, and central flows will show what truly brings additional revenue.
- Actively manage the subscription economy: identify churn drivers, quantify sign-up levers, and play off subscription CLV against one-time purchase CLV.
- Deliver segmentation and target group logic for all campaigns and flows. Email and agency will execute; you will set the direction.
- Validate, calibrate, and integrate predictive analytics from Klaviyo (CLV, Churn Risk, Next Order Date) into operational management.
Requirements
- Analytical mindset
- Ability to prove retention
- Experience with cohort analysis
- Experience with CLV analysis
- Experience with holdout tests
- Experience building reporting from scratch
- Experience with attribution logic
- Experience managing subscription economy
- Experience identifying churn drivers
- Experience quantifying sign-up levers
- Experience with segmentation and target group logic
- Experience with predictive analytics
- Experience with Klaviyo
Skills
- Data Analysis
- Retention Marketing
- CRM
- Cohort Analysis
- Customer Lifetime Value (CLV)
- Holdout Testing
- Attribution Modeling
- Subscription Management
- Churn Analysis
- Segmentation
- Predictive Analytics
- Klaviyo