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About the Role
Influencer & Creator Marketing is a highly profitable, scalable growth engine at Rosental, aiming for €100 million in revenue. You will build a system to find, test, and scale creators based on data, from nano-creators to large Rosental-X collaborations. The goal is measurable profitability, with 'on brand' being the entry ticket. This role reports directly to the Chief Brand Growth Officer.
Responsibilities
- Take full ownership of the Influencer & Creator Channel in DACH and NL.
- Manage the creator portfolio like a media buyer, optimizing for CM3, strategic sequencing, and creator lifetime value.
- Build the creator system with revenue sharing, including 500+ active creators, strict quality gates, and zero trash profiles.
- Test 50+ new profiles per month, identify 80/20 wins, and scale horizontally and vertically, including large Rosental-X collaborations.
- Collaborate with the Performance Marketing team to build whitelisting, Spark Ads, and creator content as raw material for paid campaigns, with reporting and compensation tied directly to results.
- Lead the influencer team and establish AI-supported processes in sourcing, scoring, and briefing.
Requirements
- Several years of influencer/creator responsibility in D2C, ideally Beauty/Consumer, with multiple years in leadership roles managing at least 4 direct reports.
- Experience managing seven-figure influencer revenues without relying on discounts.
- Experience designing and scaling a revenue-sharing/affiliate program with 100+ creators, not just managing it.
- Proficiency in attribution, managing based on real data, and reporting ROAS and CM figures.
- Experience building influencer marketing from scratch in at least one additional market, including whitelisting/Spark setups and creator content pipelines for paid.
- Productive use of tools like Storyclash, Modash, or CreatorIQ, and attribution tools, with an AI-native approach.
- German language proficiency at C1 level and fluent English.
Skills
- Influencer Marketing
- Creator Marketing
- D2C Marketing
- Performance Marketing
- Media Buying
- Data Analysis
- Attribution
- Revenue Sharing
- Affiliate Marketing
- Whitelisting
- Spark Ads
- AI Tools
- Storyclash
- Modash
- CreatorIQ
Location
- DACH
- NL
Work Type
- Full-time
Experience Level
- Leadership
- Senior
About the Company
- Rosental is a company focused on growth, aiming for €100 million in revenue.