Senior CRM Manager - Klaviyo & Automation/ E-Mail Marketing Manager (m/w/d)
Rosental Organics GmbH · BE, DE
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About the Role
You will rebuild a multi-million dollar channel from scratch, transforming Klaviyo from a newsletter tool into a growth engine for a company aiming for 100 million in revenue. This role involves architecting and optimizing email flows, implementing rigorous A/B testing, and leveraging AI features for advanced segmentation and personalization.
Responsibilities
- Rebuild the entire flow architecture including Post-Purchase, Second-Order, Winback, and Subscription flows.
- Establish a testing machine with at least one clean A/B test per week, documented learnings, and clear rollout decisions.
- Manage campaign logic and segmentation, determining recipient criteria, timing, and messaging.
- Productively utilize Klaviyo AI and Predictive Features (Predictive CLV, Churn Risk, Next Order Date) by integrating them into segmentation and flow logic.
- Manage and technically challenge the agency, serving as the internal data-driven decision-maker.
- Expand subscription and loyalty communication to measurably increase repeat purchase rates.
Requirements
- Minimum 3 years of experience in CRM, Retention, or Lifecycle marketing within a D2C or E-commerce company with relevant scaling.
- Proven experience owning a channel, not just contributing to it.
- Demonstrable Klaviyo expertise including complex flow architectures, segmentation logic, A/B testing setups, and deliverability management.
- Shopify stack experience is mandatory.
- Basic HTML/CSS knowledge is a plus.
- Proficiency in analytical depth, including cohort analysis, repeat rate structures, attribution logic, and incrementality thinking.
- Productively use LLM tools (e.g., Claude, ChatGPT) for analysis, segmentation, copy, or process automation.
- C1 level German and fluent English.
Skills
- Klaviyo
- CRM
- Retention Marketing
- Lifecycle Marketing
- D2C Marketing
- E-commerce Marketing
- Flow Architecture
- Segmentation
- A/B Testing
- Deliverability Management
- Shopify
- HTML
- CSS
- Data Analysis
- Cohort Analysis
- Attribution Logic
- Incrementality
- LLM Tools
- ChatGPT
- Claude
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior