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About the Role
As a UGC Marketing Manager, you will be responsible for the operational implementation and optimization of UGC ads on platforms like Meta and TikTok, with a strong focus on performance, scaling, and creative excellence. You understand performance KPIs and know how to turn creator content into real conversion drivers.
Responsibilities
- Operationally implement UGC campaigns, including briefings, timings, and creator selection.
- Build a high-quality creator pool, provide clear briefings, structured feedback, and develop long-term collaborations.
- Regularly organize testing rounds, review content, and data-based optimize creatives with the performance team.
- Analyze KPIs such as ROAS, CAC, Conversion Rate, AOV, and New Customer Rate, and derive concrete measures.
- Structure content planning (e.g., editorial calendar), improve processes, and reduce time-to-ad.
- Monitor platform and UGC trends and continuously test new formats to scale campaigns.
Requirements
- 2-4 years of experience in UGC or performance marketing.
- Experience with Meta Ads, TikTok Ads, and common analysis tools.
- Understanding of paid social KPIs.
- Experience independently managing paid social budgets (Meta/TikTok) and actively scaling campaigns.
- Ability to evaluate performance data and prioritize data-based optimizations.
- Experience in briefing and managing creators.
- Ability to identify high-performing content.
- Structured and organized work style, capable of managing multiple campaigns in parallel and meeting deadlines.
- Negotiation-level German language skills (C1).
- Good written and spoken English skills.
Skills
- UGC Marketing
- Performance Marketing
- Meta Ads
- TikTok Ads
- Analysis Tools
- Paid Social KPIs
- Budget Management
- Campaign Scaling
- Data Analysis
- Content Optimization
- Creator Management
- Content Creation
- Process Improvement
- Trend Monitoring
Experience Level
- 2-4 years