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About the Role
The Marketing Manager / Web Developer is a key member of CCANY’s Marketing and Information Technology teams, combining digital marketing management with hands-on ownership of the WordPress websites and public-facing digital platforms. This role supports member, provider, community, and employee engagement through integrated communications and marketing initiatives, ensuring digital experiences are effective, accessible, secure, reliable, and aligned with organizational priorities. The position manages digital communications, website content and functionality, SEO, analytics, visual assets, and vendor relationships, while also developing and maintaining custom WordPress functionality, integrations, APIs, and technical documentation. The successful candidate will translate business, communications, and technical needs into effective digital experiences.
Responsibilities
- Coordinate cross-department marketing intake, prioritization, planning, execution, and reporting.
- Manage integrated marketing campaigns and projects from concept through completion.
- Partner with various departments to address ongoing communications and marketing needs.
- Collaborate with the Marketing Communications team to develop ideas and strategies.
- Manage the editorial calendar for web, social media, and other digital communications.
- Coordinate and create visual content for websites, social media, presentations, and print materials.
- Collaborate in the organization of visual assets, including photography and video.
- Collaborate with and support cross-departmental teams in hosting and managing virtual conferences and meetings.
- Support consistent application of organizational brand standards across communications channels.
- Own the day-to-day development, administration, maintenance, and continuous improvement of WordPress websites and related digital properties.
- Test, deploy, and maintain custom WordPress themes, plugins, integrations, REST API connections, and backend functionality using PHP, MySQL, JavaScript, HTML, and CSS.
- Translate marketing, content, operational, and technical requirements into responsive, user-centered, and maintainable web solutions.
- Integrate WordPress with third-party APIs, SMTP and email services, identity providers, analytics platforms, forms, and other enterprise systems.
- Manage website content and page production with attention to information architecture, design consistency, mobile responsiveness, accessibility, performance, and usability.
- Use Git/source control and structured development, testing, staging, and production environments.
- Troubleshoot complex WordPress, PHP, database, API, email, authentication, hosting, performance, and integration issues.
- Monitor platform health, plugins, themes, dependencies, certificates, forms, integrations, and scheduled processes.
- Maintain accurate technical documentation for application configurations, code repositories, integrations, dependencies, data flows, deployment procedures, support contacts, and known risks.
- Maintain inventories of websites, domains, certificates, plugins, themes, APIs, forms, and integrations.
- Follow approved testing, change, approval, rollback, and deployment processes.
- Develop and implement SEO strategies to improve website visibility and discoverability.
- Conduct keyword research and apply SEO best practices to website content.
- Monitor organic search performance, website traffic, search rankings, user engagement, and conversions.
- Conduct technical SEO reviews and address crawl errors, indexing issues, broken links, redirects, duplicate content, mobile usability, and page performance.
- Maintain XML sitemaps, robots.txt files, structured data, canonical tags, redirects, and other technical elements supporting search engine crawling and indexing.
- Protect organic search performance during website redesigns, migrations, domain changes, and significant content updates.
- Prepare regular reports and recommendations regarding organic search performance, content opportunities, technical improvements, and emerging SEO practices.
- Apply secure coding practices and support web application security, authentication, authorization, least privilege, data protection, logging, and vulnerability remediation.
- Participate in application security testing, peer or formal code review, dependency management, patching, and vulnerability scanning.
- Protect PHI, PII, confidential organizational information, and other sensitive data.
- Follow formal change-management processes, including request documentation, impact and risk assessment, testing evidence, approvals, implementation plans, rollback plans, release communications, and post-deployment validation.
- Work within separation-of-duties requirements for development, testing, approval, and production deployment.
- Partner with IT on environment access, backups, disaster recovery, hosting, incident response, security controls, business continuity, vendor risk, and production support.
- Maintain confidentiality and promptly report suspected security, privacy, or operational incidents.
- Complete role-based security, privacy, accessibility, secure-development, and incident-response training.
- Use approved access, authentication, and least-privilege practices for websites and digital platforms.
- Support incident reporting, evidence preservation, log review, remediation, and corrective actions.
- Maintain audit-ready records for access, changes, testing, vulnerabilities, approvals, and compliance activities.
- Confirm required review and approval before publishing regulated or sensitive content.
- Maintain consent and authorization for member stories, testimonials, photographs, and videos.
- Ensure websites, forms, PDFs, videos, and digital communications follow CCANY accessibility requirements.
- Support accessibility testing, documented remediation, and periodic review.
- Route hosting, plugins, analytics, marketing tools, and integrations through security, privacy, vendor, and change reviews.
- Participate in system risk reviews, backup validation, disaster recovery testing, website restoration, and emergency communications preparedness.
- Manage digital analytics and reporting to measure website and campaign performance, identify audience insights, and recommend improvements.
- Coordinate vendor communications, project deliverables, orders, and fulfillment activities related to marketing and digital-platform needs.
- Perform other duties and participate in projects as assigned.
- Maintain confidentiality.
- Perform other duties, as assigned.
Requirements
- Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field is required.
- An equivalent combination of relevant education, professional training, and experience may be considered.
- At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field is required.
- At least three years of professional WordPress backend development experience is required.
- Demonstrated experience developing and maintaining custom WordPress plugins, integrations, APIs, and backend functionality is required.
- Experience with Git/source control and structured development, testing, staging, and production workflows is required.
- Experience with secure coding, application security testing, code review, dependency management, vulnerability scanning, and remediation is required.
- Experience integrating WordPress with third-party APIs, SMTP/email services, identity providers, and enterprise systems is required.
- Experience troubleshooting WordPress, PHP, databases, APIs, email delivery, authentication, hosting, and performance issues is required.
- Experience managing website content, SEO, digital analytics, creative assets, and multi-stakeholder projects required.
- Experience in the IDD, healthcare, human services, nonprofit, or another regulated environment is preferred.
- Digital marketing, analytics, accessibility, WordPress, web development, cybersecurity, or project-management certifications are preferred.
- Excellent verbal, written, listening, questioning, and interpersonal communication skills.
- Participate in various projects as assigned.
- Travel (10%) is required.
- Absolute sense of integrity and personal commitment to serving people with I/DD and their families.
- Ability to work autonomously.
- Demonstrate professionalism, respect, and ability to work in a team environment.
- Must possess a valid Driver’s License from New York, or a contiguous state (i.e., Connecticut, New Jersey, Pennsylvania, and Vermont) OR Must have the ability to take ample public transportation to attend meetings in person in the community and in the office as needed.
- May occasionally need to respond to time-sensitive website, email, security, or production issues outside regular business hours.
Skills
- WordPress architecture
- PHP
- MySQL
- JavaScript
- REST APIs
- HTML
- CSS
- Git/source control
- Secure coding
- Application security
- Vulnerability remediation
- Authentication
- Least privilege
- Dependency management
- Data protection
- Privacy
- Data-handling
- Digital accessibility
- Audit-ready documentation
- Incident response
- Risk management
- Change control
- Vendor governance
- Project management
- Organization
- Prioritization
- Decision-making
- Collaboration
- Time management
- Customer service
- SEO
- Digital analytics
Location
- Central NY - East Syracuse, NY
Work Type
- Full Time
Experience Level
- At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field
- At least three years of professional WordPress backend development experience
Education Level
- Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field
- Equivalent combination of relevant education, professional training, and experience
Salary/Compensations
- $80000.00 - $85000.00Salary/year
About the Company
- CCANY’s Marketing and Information Technology teams
- Supports member, provider, community, and employee engagement through integrated communications and marketing initiatives
- Ensuring digital experiences are effective, accessible, secure, reliable, and aligned with organizational priorities
- Serves people with I/DD and their families