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About the Role
Wizard is launching publicly this winter and needs a leader to own the public launch, self-serve funnel, marketing, and support. This hands-on leadership role involves hiring and leading marketing and support teams, driving revenue, and collaborating with engineering and future commercial leadership.
Responsibilities
- Run the public launch, including signup, download, onboarding, and the pricing page.
- Own the self-serve funnel from waitlist to activation to paid seats.
- Hire and lead the Head of Marketing & Content and the Support Lead.
- Build the creator program with Story and YouTube partners.
- Partner with engineering on free tiers and apps built on Wizard Headless.
- Set up the GTM stack: CRM, product analytics, lifecycle email, and attribution.
Requirements
- PLG launch experience: launched and grown a product-led creative tool with measurable results.
- Product-led instincts to identify and fix activation issues.
- Team building experience: hired and led marketing, growth, or support personnel.
- Comfort with data: ability to write own queries and build own dashboards.
- Creative-world fluency: understanding of how editors, creators, and post teams find, test, and adopt tools.
- Evidence of strong fit could include GTM or growth leadership at Figma, Canva, Notion, Linear, Runway, CapCut, or similar companies.
- Evidence of a launch or growth loop run, with before-and-after metrics.
- Evidence of building something with AI tools to grow a product or audience.
Skills
- Product-led growth
- Marketing
- Support
- Data analysis
- Team leadership
- GTM strategy
- CRM
- Product analytics
- Lifecycle email
- Attribution
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- Leadership
About the Company
- Wizard is the AI-native platform for creative work, starting with professional video.
- The platform features a native C++ editor and a headless media runtime operated by humans, agents, and developers.
- Wizard's philosophy is 'creative as code', emphasizing editability, controllability, and composability over convenience.
- The sister company, Story, is a production company that serves as Wizard's first customer and in-house design partner.
- The team comprises individuals from companies like Industrial Light & Magic, Netflix, Apple, Epic Games, Lucasfilm, Blizzard, and 2K.