Director/Sr. Director, Strategic Partner Marketing and GTM Strategy
Salesforce · Bellevue, WA, US
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About the Role
Salesforce is seeking individuals passionate about leveraging AI to drive innovation and customer success. This role focuses on leading content, launches, and enablement for joint solutions with AI and technology partners, shaping go-to-market strategies, and ensuring clear communication of value to customers and sales teams.
Responsibilities
- Lead content, launches, and support the creation of enablement materials for joint solutions with AI and technology partners.
- Shape the go-to-market approach for each joint solution, including target audience, positioning, and launch strategy.
- Collaborate with Product and Business Development to articulate the value of joint solutions through clear messaging, demo narratives, and customer-facing content.
- Partner with the Strategic Technology Partner Marketing leader on ongoing marketing relationships, strategy, and joint marketing plans.
- Serve as the single point of accountability for bringing strategic partnerships to market, building and leading a team responsible for GTM strategy, content, execution, and technical enablement.
- Orchestrate Product, PMM, STP Partner Marketing, Partner Sales and Programs, BD, and Communications towards a unified plan, timeline, and set of outcomes.
- Engage early in partnership development to identify use cases, demonstrations, and assets supporting successful launches.
- Develop and maintain materials that support selling and adoption post-launch.
- Define target segments, positioning, sales plays, and the customer journey.
- Ensure product messaging is integrated across all assets.
- Align Partner Sales and Programs on co-sell and enablement strategies.
- Maintain consistency with the STP marketing plan and partner commitments.
- Drive decisions, resolve conflicts, and ensure successful execution.
- Develop messaging hierarchies in partnership with PMM to align with broader Salesforce product marketing strategy.
- Own the integrated launch plan and timeline, including announcement content, demo narratives, executive presentations, and sales readiness.
- Coordinate with Partner Marketing, PMM, Product, Communications, Partner Sales and Programs, and Sales Enablement.
- Showcase solutions through demos, videos, presentations, and practical use cases.
- Keep materials current and build new content aligned with campaign and adoption priorities.
- Build and develop a team, set priorities, manage content and launch budgets, and establish clear processes for requests, reviews, and delivery.
Requirements
- Experience leading content, product marketing, or technical marketing in enterprise technology.
- Strong product and technical fluency, with the ability to explain complex solutions clearly.
- Track record of leading launches and creating effective demos, content, and enablement.
- Experience working across Product, Business Development, Sales, Communications, and Partner Marketing.
- Strong editorial judgment and the ability to connect product capabilities to customer needs.
- Experience building teams, managing budgets, and delivering work in fast-moving environments.
- Experience building GTM strategies for product or partner launches, including segmentation, positioning, and sales motion.
- Proven ability to influence and align cross-functional teams without leaving anyone behind.
Skills
- Content creation
- Product marketing
- Technical marketing
- Go-to-market strategy
- Messaging development
- Demo creation
- Sales enablement
- Cross-functional collaboration
- Team leadership
- Budget management
- Project management
- Technical fluency
- Editorial judgment
Location
- Select cities within the San Francisco and New York City metropolitan area
Work Type
- Full-time
Experience Level
- Mid-level
- Senior-level
Salary/Compensations
- $181,700 - $304,700 annually
- $218,100 - $332,600 annually in select cities within the San Francisco and New York City metropolitan area
Benefits
- Time off programs
- Medical
- Dental
- Vision
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The world of work is changing, and Salesforce is looking for Trailblazers passionate about bettering business and the world through AI, driving innovation, and upholding Salesforce's core values.
- Agentforce represents the future of AI and Salesforce.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- Salesforce believes in equality for all and strives to create an inclusive workplace free from discrimination.
- Recruiting, hiring, and promotion decisions are fair and based on merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- This policy applies to all aspects of employment, including recruiting, hiring, job assignment, compensation, promotion, benefits, training, performance assessment, discipline, and termination.
- Salesforce will consider for employment qualified applicants with arrest and conviction records pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring.