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About the Role
LANEIGE is seeking a strategic, data-driven Director of Paid Media to lead a team managing national, full-funnel, cross-channel media strategy across the U.S. This role owns the end-to-end media vision and investment approach, connecting brand-building at scale with performance-driven conversion across all consumer touchpoints. As the central architect of paid media, this leader will drive integrated national media planning while ensuring seamless orchestration across DTC, Amazon, and retailer media. The position operates as the brand-side quarterback, leading strategy, directing agencies, building platform partnerships, and championing innovation.
Responsibilities
- Own national, full-funnel media strategy across awareness, consideration, conversion, and retention
- Architect connected consumer journeys linking brand storytelling with performance and commerce outcomes
- Lead integrated planning across national campaigns, DTC, Amazon, and retail media
- Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality
- Champion innovation across channels, formats, and partners (CTV, retail media, creators, AI-driven buying, emerging platforms)
- Lead creative briefing for all paid media, ensuring alignment to full-funnel objectives, audiences, and channel needs
- Partner with brand and creative teams to deliver channel-specific, performance-optimized assets
- Ensure creative evolves across funnel stages with distinct messaging and formats
- Drive a test-and-learn roadmap across creative (messaging, hooks, formats, creators/UGC)
- Integrate creative insights into media strategy to improve effectiveness and engagement
- Oversee DTC media across the funnel
- Lead Amazon as a full-funnel ecosystem, driving both demand creation and conversion
- Direct retailer media strategy, ensuring alignment with national campaigns and omnichannel goals
- Build senior relationships with key platforms (Meta, Google/YouTube, TikTok, Amazon, Sephora)
- Unlock beta opportunities, first-to-market activations, and advanced measurement capabilities
- Partner with platforms to enhance audience strategy, creative impact, and full-funnel performance
- Lead external media agencies, setting strategy, guardrails, and success metrics
- Own final media decisions; ensure agency output aligns with brand and business objectives
- Drive accountability through KPIs, structured performance reviews, and optimization cadence
- Ensure agencies act as strategic partners while maintaining strong brand-side ownership
- Establish KPIs spanning brand, consideration, and conversion
- Leverage attribution, incrementality testing, and platform insights to optimize media mix
- Translate analytics into actionable insights that drive both brand impact and revenue growth
Requirements
- Strategic, data-driven leader
- Experience managing national, full-funnel, cross-channel media strategy
- Experience with DTC media, Amazon media, and retailer media (Sephora focus)
- Experience building platform partnerships
- Experience leading external media agencies
- Experience establishing KPIs and leveraging attribution/incrementality testing
Skills
- Paid Media Strategy
- Full-Funnel Marketing
- Cross-Channel Media Planning
- DTC Marketing
- Amazon Marketing (DSP, Sponsored Ads)
- Retail Media Strategy
- Audience Strategy
- Creative Strategy
- Performance Marketing
- Data Analysis
- Attribution Modeling
- Incrementality Testing
- Platform Partnerships
- Agency Management
- Innovation in Media
Location
- U.S.
Work Type
- Full-time
Experience Level
- Director
Salary/Compensations
- $160,000—$170,000 USD
About the Company
- LANEIGE is a beauty brand focused on connecting brand-building at scale with performance-driven conversion across all consumer touchpoints.