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About the Role

Shape Western Europe's platform and retail media strategy across Amazon and the wider marketplace ecosystem. Lead full-funnel marketing, oversee a significant regional budget, and develop a specialist Digital Marketing team. Connect media, creativity, shopper insights, and commercial priorities across nine Western European markets.

Responsibilities

Define and deploy the Western Europe platform marketing strategy, aligning global and regional priorities with local market needs to deliver full-funnel campaigns across Amazon Ads, Sponsored Ads and DSP formats.
Contribute to the development and implementation of the Western European Retail Media strategy, partnering closely with teams across the LEGO Group.
Build a forward-looking roadmap for retail media, emerging marketplaces, GEO and agentic commerce.
Manage the Western European Amazon advertising budget, ensuring effective allocation and returns across campaigns and initiatives.
Lead eight in-house digital marketing specialists, supporting their performance and development while working with external agency resources.
Play a senior leadership role within the B2B eCommerce Centre of Excellence leadership team, contributing to its culture, ways of working and long-term direction.
Own the DAA and the senior relationship with Amazon Ads, acting as the primary contact for strategic discussions and critical issues.
Ensure Amazon marketing is integrated into commercial and strategic planning cycles, including measurement and reporting frameworks.
Represent Western Europe in global and regional digital marketing and retail media leadership forums, raising execution standards and sharing effective practices.
Contribute to the broader Western European marketing strategy, ensuring eCommerce and retail media opportunities are reflected in our plans.

Requirements

Led full-funnel platform marketing across Amazon Ads, Sponsored Ads, DSP, search and display.
Owned multi-million-euro regional media budgets, setting investment priorities and delivering measurable campaign optimisation.
Designed and optimised full-funnel retail media strategies, connecting media investment with brand, shopper and commercial outcomes.
Directed regional performance marketing across multiple markets, aligning senior sales, marketing and media stakeholders around investment priorities.
Managed and developed specialist digital marketing teams.
Experience planning, executing, and optimizing digital campaigns.
Progressed into regional strategy and leadership roles.
Possess execution credibility, strategic range, creative thinking, and people leadership.

Skills

Platform marketing
Retail media strategy
Full-funnel marketing
Sponsored Ads
DSP
Search
Display
SEO
Shopper insights
Commercial priorities
Performance marketing
Media investment
Campaign optimisation
Brand outcomes
Shopper outcomes
Commercial outcomes
Stakeholder alignment
Team development
Emerging marketplaces
GEO
AI-driven search
Agentic commerce
Creative commerce
Shopper marketing
Digital commerce agencies
Amazon advertising
B2B eCommerce
DAA
Strategic discussions
Measurement and reporting
Global marketing forums
Regional marketing forums
Advanced analytics
Key account management
Demand planning
Trade marketing
Global media activation
Agency collaboration
Curiosity
Straightforward communication

Location

Western Europe

Work Type

Hybrid Working
Best of Both

Experience Level

Senior Director
Regional strategy and leadership roles

Benefits

Family Care Leave
Life and disability insurance
Wellbeing resources and benefits
Colleague Discount
Bonus scheme

About the Company

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.
Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Equal Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.