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About the Role
The Red Bull Australia Social Media Manager (managed channels) leads strategy and oversees execution of day-to-day programming of managed channels (TikTok, Instagram, YouTube, X, Discord). This role translates the world of Red Bull to social media channels, navigates platform changes, makes data-driven decisions to reach Australian consumers, and attracts/engages key audiences across the marketing funnel. The primary objective is to stay top of mind with entry-point Australian consumers while innovating to attract new ones.
Responsibilities
- Ensures Red Bull Australia engages key target audiences across local and global social media channels, driving conversion to owned platforms.
- Ensures consistent, brand-adherent, local, and inclusive tone of voice; drives emotional reactions as an expert storyteller focused on Australian athletes, projects and events.
- Develops and implements social strategy based on global guidance and coordination with platform partners, leading social data analysis efforts.
- Collaboratively leads strategy development and implementation of new channels and features.
- Defines and grows social reach via creator and partner program, working closely with Red Bull Media Network Communications and Creator team counterparts.
- Analyses baseline performance of Red Bull Australia’s owned and managed channels using proprietary and 3rd party tools.
- Leads content management processes, ensuring plans, schedules, and content are ingested across Managed into Media Planet/Airtable.
- Defines assigned channel priorities based on local and Global channel performance and guidance.
- Builds consistent local cross-network programming plans, utilising local and Global programs.
- Briefs related content needs and contributes to Content briefs & builds and aligns on Activation plans with relevant departments.
Requirements
- Approximately 5-7 years of experience in organic digital programming of social media managed channels.
- Experience building and nurturing communities online to larger audiences.
- Comprehensive understanding of growing audiences and communities, algorithm changes, and growth strategies.
- Strong editorial understanding and connections with authors in Red Bull’s existing playgrounds preferred.
- Cross-functional management experience; working within a global, matrixed organisation is an asset.
- Excellent presentation skills and expertise in Microsoft 360 suite.
- Experience in social content commissioning, creation, and native organic publishing required, with a focus on Instagram and TikTok.
- Qualified to work in Australia.
- Understand and agree to Red Bull Australia's Privacy Statement and Privacy Policy.
- Submit true, accurate, and complete information.
Skills
- Social Media Management
- Content Strategy
- Data Analysis
- Community Building
- Storytelling
- Platform Expertise (Instagram, YouTube, TikTok, Discord, X, Twitch)
- Content Creation
- Content Commissioning
- Organic Publishing
- Microsoft 360 Suite
Location
- Australia
Work Type
- Permanent
- Full-time
Experience Level
- 5-7 years
About the Company
- In 1987, Red Bull created and has led the Energy Drinks category. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum to use talent and passion, to develop & grow and make an impact through its purpose of giving wings to people & ideas.