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About the Role

Normal is hiring a Social & Brand Content Lead to build the company's audience, attract technical talent, and tell a distinctive story about the future of AI computing. This is a hands-on, in-house individual contributor role focused on finding stories with researchers and engineers, creating original social content, and publishing it to showcase Normal's hardware and attract potential employees.

Responsibilities

Create original social content, developing ideas that connect research and hardware to relevant questions.
Write and produce videos, visual stories, demos, and repeatable formats, managing the work from concept through publication and iteration.
Capture moments in the lab and across the company to sustain a daily presence between major launches.
Grow a relevant social audience by owning channel strategy, publishing, and audience growth, with X as a priority platform.
Help technical talent understand the work and colleagues at Normal.
Test new channels, hooks, formats, cadence, and distribution, using performance and feedback to improve content.
Lead social and brand content campaigns, originating ideas and managing them through production, distribution, and iteration.
Keep Normal in relevant conversations by following AI, technology, and internet culture, and turning developments into original content.
Build community relationships by engaging developers and researchers through demos and conversations.
Explore new media opportunities, developing creator collaborations and evaluating sponsorships and podcast opportunities.
Create event-led social content for launches, conferences, and company events, publishing content before, during, and after.
Capture CEO and leader engagements at speaking events, including informal conversations and behind-the-scenes moments.
Accelerate the impact of technical work by partnering with scientists, engineers, and leaders to expand reach through social stories and recruiting content.
Build on expertise and existing audiences, preserving individual voices.
Create simple ways for colleagues to contribute regularly to grow Normal's audience and reputation.

Requirements

Proven ability to grow a relevant social audience through original content and sustained publishing.
Strong production skills in video, writing, or design, with the ability to take an idea into finished work.
Ability to brief specialists, judge their work, and integrate pieces.
Close following of AI, technology, and internet culture, understanding resonant technical conversations, communities, and formats.
Work that demonstrates a point of view, good audience and channel judgment, and attention to execution.
Ability to discuss AI research and hardware with technical colleagues, ask informed questions, and translate expert input into credible, engaging content.
Demonstrated ability to learn difficult technical material and make it useful to an audience.
A social portfolio showing original content, good judgment about format and audience, and depth in at least one production craft.
Experience distinguishing own contributions from collaborators' work.
Experience with creators and developer communities is useful.
Ability to lead a creative project, coordinate production partners, give useful feedback, and manage deadlines and budgets.
Ability to keep confidential information secure.
Willingness to travel for lab and product filming, customer and partner stories, conferences, and company events.

Skills

Social content creation
Video production
Writing
Design
Social media strategy
Audience growth
Channel strategy
Content publishing
Performance analysis
Audience feedback analysis
Campaign management
Community engagement
Creator collaboration
Sponsorship evaluation
Podcast production
Event content creation
Technical communication
AI research understanding
Hardware understanding

Location

New York City
Silicon Valley (Mountain View)
London

Work Type

In-house
Individual contributor

Experience Level

Mid-level

About the Company

Normal is an applied AI company solving the hardest problems in AI and silicon.
We build foundational hardware and software for the semiconductor industry, critical AI infrastructure, and the broader systems that power our world, in partnership with the world's most advanced institutions.
We work as one team across New York City, Silicon Valley (Mountain View), and London.

Equal Opportunity

Normal Computing is an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.
Normal Computing is committed to providing reasonable accommodations to individuals with disabilities.
If you need assistance or an accommodation due to a disability, please let us know at accommodations@normalcomputing.com.
By submitting your application, you agree that Normal Computing may collect, use, and store your personal information for employment-related purposes in accordance with our Applicant Privacy Notice.