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About the Role

This role is critical in ensuring client success and growing YouGov's FMCG business. You will serve as a primary client contact, managing multiple custom research projects from inception to delivery, and working with both clients and internal teams.

Responsibilities

Oversee, own, and manage all aspects of connected and custom projects, from proposal to presentation.
Collaborate with clients, senior executives, team members, and internal departments to manage project outcomes.
Act as a trusted advisor to clients, fostering strong relationships and driving repeat business.
Assist the Account Management team with proposals by providing research designs, methodologies, pricing, and timelines.
Design and write research reports with actionable insights and recommendations.
Analyze data and interpret findings to answer key business questions.
Execute on quantitative projects and potentially qualitative projects or modules.
Moderate focus groups and/or one-on-one interviews (a plus).

Requirements

Minimum 8+ years of experience conducting custom, primary market research projects, primarily on the supplier/vendor side.
Specific expertise and interest in the FMCG sector.
Diverse knowledge of research techniques across various clients and business needs.
Knowledge of statistical methods, including advanced approaches.
Proven ability to independently develop and write complex quantitative surveys and qualitative facilitator guides.
Proven ability to independently write complex, slide-based research reports with data visualizations and insights.
Proven ability to manage and supervise junior researchers, operations functions, and marketing sciences staff.
Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, and SPSS.
Effective writing, time management, multitasking, communication, problem-solving, and interpersonal skills.

Skills

Market research
Account management
Proposal writing
Survey design
Project management
Data analysis
Report writing
Client relationship management
Quantitative research
Qualitative research
Statistical analysis
Advanced statistical methods
New product development research
Concept testing
Segmentation
Pricing research
Branding research
Portfolio optimization research
Messaging research
Positioning research
Market opportunity assessment
Market sizing
Brand health tracking
Multivariate techniques
Focus group moderation
One-on-one interview moderation
Microsoft Word/Docs
Microsoft Excel/Sheets
Microsoft PowerPoint/Slides
SPSS

Location

New York, NY
Remote (U.S.)

Work Type

Full-time
Flexible working arrangement

Experience Level

Extensive experience (minimum 8+ years)
Associate Director/Director

Salary/Compensations

$100,000 - $110,000 USD (for roles based in California, New York, Colorado, Massachusetts, or Washington State)

Benefits

Paid vacation, holidays and sick days
Flexible working arrangement
Group medical, dental and vision insurance
Company-paid life and disability insurance
Paid parental leave
401(k) with company match

About the Company

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Our biggest asset is our people. We need people from all walks of life to be part of the team to bring their perspective to the work we do.
We are driven by a set of shared values: fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing.
We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.