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About the Role

Specialty Care Patient Engagement helps patients and caregivers understand their disease, have informed conversations with their healthcare providers about treatment options, and stay appropriately on therapy. This role sits at the intersection of patient needs and commercial strategy, with the opportunity to raise the bar for how patients are supported across specialty care.

Responsibilities

Translate strategy into actionable go-to-market plans, including segmentation, targeting, channel mix, field execution, and program sequencing.
Build go-to-market plans that launch new Patient Engagement programs and capabilities and evolve or accelerate existing ones.
Tailor GTM frameworks to each phase of the program lifecycle, driving cross-functional action items and deliverables for field execution.
Develop, evolve, and maintain internal and customer- and patient-facing resources, including SOPs, call guides, guardrails, training materials, and patient education collateral.
Represent Patient Engagement in the Review Committee (RC)/MLR process, partnering with Marketing to clearly present resources, their intended use, and supporting rationale.
Submit resources for Review Committee (RC) review, ensuring materials are complete and positioned for efficient approval.
Partner with Legal and Compliance to obtain necessary permissions and to develop, approve, and maintain SOPs, call guides, guardrails, and supporting documentation.
Ensure approved resources are properly loaded, tagged, and available across content and resource platforms.
Own or co-own the development of customer/account and patient population targeting models.
Build and maintain segmentation and tiering criteria to prioritize field engagement.
Ensure targeting stays aligned with approved indications and compliance guardrails.
Lead core operational work including territory mapping, workload analysis and alignment recommendations.
Design territory alignment, call planning, and multichannel engagement models.
Monitor field force effectiveness and ensure patient-facing teams are equipped with the right approved tools and materials.
Accelerate and streamline ways of working between Patient Engagement field roles and other customer-facing teams.
Support meeting planning, including Year Beginning, Mid-Year and POA meetings.
Serve as a strategic thought partner on KPIs, metrics, reporting dashboards, field technology, and related tools.
Shape dashboard and reporting requirements that track targeting effectiveness, channel performance, and program productivity.
Deliver regular insights to Patient Engagement Leadership and marketing, recommending strategy or execution adjustments based on performance data.
Translate execution into a clear strategic narrative for leadership and brand marketing.
Partner with GCET to develop Patient Engagement team competencies and equip leaders to coach effectively.
Serve as a key liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions.
Create internal training resources and partner with Marketing and Training to ensure effective pull-through of tactical plans.
Support training and enablement to ensure Patient Engagement field teams understand and adopt GTM tools and processes.
Update and maintain Patient Engagement scope and guiding principles.

Requirements

8 + years of combined pharmaceutical experience across consumer marketing, operations, and strategy, with a demonstrated track record of leadership and high performance.
Experience leading others in a matrix organization, with the ability to manage direct and indirect reports with authority.
Ability to influence key stakeholders internally and externally, with proven executive communication skills and leadership qualities.
Forward-looking and results-oriented, with effective planning, prioritization, and organizational project skills.
Strong, proven project management skills, demonstrating the ability to deliver multiple time-horizon-focused projects simultaneously.
Track record of leading and managing complex programs and teams to deliver improved outcomes.
Strong strategic skills, including effectiveness in identifying and addressing major strategic challenges and the ability to balance short-term needs with long-term vision.
Strong interpersonal skills, as well as excellent written, verbal communication, and presentation skills to address leadership and external audiences.
Good judgment and high ethics are a must.
Permanent work authorization in the United States.
Candidates must be authorized to be employed in the U.S. by any employer.

Skills

Consumer marketing
Operations
Strategy
Leadership
High performance
Matrix organization management
Direct and indirect report management
Stakeholder influence
Executive communication
Planning
Prioritization
Organizational project skills
Project management
Program management
Strategic thinking
Interpersonal skills
Written communication
Verbal communication
Presentation skills
Judgment
Ethics

Location

United States

Work Type

Full-time
25% Travel

Experience Level

8+ years of pharmaceutical experience

Salary/Compensations

$176,600.00 - $294,300.00
Eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
Eligibility to participate in our share based long term incentive program

Benefits

401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Relocation assistance may be available

About the Company

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Pfizer is an E-Verify employer.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users.

Equal Opportunity

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Pfizer is an E-Verify employer.