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About the Role
We are seeking a creative, strategic, and collaborative Brand Manager to strengthen campaigns for Scribner high-touch authors, connecting our books and authors with more readers by translating each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales. This role involves shaping the presentation of books, authors, and imprints across various channels and executing ambitious rollouts for frontlist titles.
Responsibilities
- Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
- Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.
- Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
- Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.
- Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
- Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
- Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
- Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.
- Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.
Requirements
- Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.
- Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
- Excellent writing, communication, and presentation skills.
- Strong creative judgment and an ability to turn audience insights into effective marketing ideas.
- Experience managing budgets, timelines, and multiple projects simultaneously.
- Comfort interpreting performance data and making practical recommendations.
- A collaborative approach and confidence working with a range of authors and agents.
- A strong interest in books, authors, culture, and the ways readers discover their next read.
Skills
- Brand management
- Consumer marketing
- Digital advertising
- Social media
- Email marketing
- Retail marketing
- Event marketing
- Partnership development
- Communication
- Presentation
- Creative judgment
- Data interpretation
- Budget management
- Timeline management
- Project management
Location
- New York City
- California
- Colorado
- Washington state
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
- Broad Based Ownership program
About the Company
- Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022.
- Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats.
- Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards.
- It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories.
- For more information visit our website at www.simonandschuster.com.
Equal Opportunity
- Simon & Schuster US is an equal opportunity employer (EOE).
- At Simon & Schuster US, the spirit of inclusion feeds into everything that we do.
- We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
- We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.
- We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law.