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About the Role

SpyCloud is seeking a Product Marketing Manager for its Identity Threat Intelligence solution area. This role involves defining the value proposition, understanding the market, and communicating how SpyCloud differentiates itself. You will collaborate with various teams, including Sales, Product, and Demand Generation, and work closely with the Investigations product team. This is a high-growth area with opportunities for innovation and ownership.

Responsibilities

Read the market and research buyer behavior for threat intelligence.
Translate customer feedback into messaging and priorities.
Identify and articulate SpyCloud's unique differentiators.
Manage the competitive intelligence program for the solution area.
Develop battlecards, talking points, and objection handling for sales.
Brief Sales, Product, and leadership on market changes.
Define and communicate the value proposition for various audiences.
Shape messaging for AI-powered investigations.
Explain technical capabilities to diverse stakeholders.
Ensure messaging consistency across product lines.
Lead cross-functional go-to-market strategies for new capabilities.
Manage product launches as a continuous cycle of preparation, launch, measurement, and adjustment.
Support packaging and pricing messaging and upsell/cross-sell motions.
Own the core content set, including positioning, one-pagers, decks, and web copy.
Develop talk tracks, demo scripts, and discovery guides.
Train Sales, Sales Engineering, and Customer Success teams.
Collaborate with Demand Generation and Content teams on pipeline-building campaigns.
Partner with experts on thought leadership content.
Shape prospect engagement strategies from initial contact through evaluation.
Define strategies for engaging existing customers to ensure continued value and partnership.
Utilize AI to scale research, content creation, and messaging tests.
Run efficient product launches using AI where appropriate.
Track AI's impact on threat intelligence and buyer adoption.
Ensure accuracy of AI-generated output through expert review.
Own go-to-market results, including launch execution, pipeline impact, and growth.
Set and report on key metrics for launches and programs.
Collaborate with Customer Success to identify use cases driving adoption.

Requirements

5+ years of experience in cybersecurity with deep knowledge of threat intelligence or adjacent fields.
Hands-on experience in roles such as threat researcher, CTI analyst, investigator, SOC analyst, sales engineer, product manager, engineer, or product marketer.
Familiarity with the threat intelligence landscape, including tools, tech stacks, and intelligence integration into SIEM, SOAR, TIP, and investigation workflows.
Stellar writing and storytelling abilities, capable of explaining complex topics to various audiences.
Experience enabling others through training, demos, technical content, or sales support.
Knowledge of AI's impact on threat intelligence and buyer adoption.
Familiarity with MCP, APIs, and data platforms.
Market and competitive curiosity, with the ability to analyze market shifts and their sales implications.
Demonstrable results in adoption, usage, pipeline, or revenue growth.
Understanding of buyer and customer experience with SpyCloud.
Self-direction for remote-first, collaborative environments.
Willingness to travel occasionally.

Skills

Threat Intelligence
Product Marketing
Competitive Intelligence
Go-to-Market Strategy
Messaging and Positioning
Content Creation
Sales Enablement
AI in Cybersecurity
Data Analysis
Storytelling
Technical Explanation

Location

Remote-first (U.S.)
South Austin, TX (Engaging workspace)

Work Type

Full Time
Remote

Experience Level

5+ years of experience in cybersecurity

Salary/Compensations

$115,000 – $150,000

Benefits

401(k) with Employer Contribution
Health, Vision, and Dental Insurance
Health Savings Account (HSA) available with Employer Contribution
Employer Paid Life, Short-term, and Long-term Disability Insurance
Generous PTO Plan
16 paid holidays per year
Retirement Savings Plan with Employer Contribution (UK)
Employer Provided Private Health Insurance and Healthcare Cashplan (UK)
Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection (UK)
Employee Assistance Program (UK)
25 days annual accrued holiday plus 8 paid bank holidays (UK)
Paid company shutdown during winter holidays (UK)

About the Company

SpyCloud transforms recaptured darknet data to disrupt cybercrime.
Solutions use advanced analytics and AI to protect identities from various threats.
Data sources include malware-infected devices, phishes, combolists, and breaches.
Customers include 7 of the Fortune 10, global enterprises, mid-sized companies, and government agencies.
Headquartered in Austin, TX, with over 250 cybersecurity experts.
Mission: To make the internet a safer place by disrupting the criminal underground.
A place for innovative, collaborative, problem-solvers.
Celebrates diversity and aims for an inclusive and supportive environment.
Culture driven by disrupting the cybercriminal economy and keeping accounts safe.
Supports a worthy mission while having fun.
Values unity, innovation, collaboration, and problem-solving.

Equal Opportunity

SpyCloud is an Equal Employment Opportunity and Affirmative Action employer.
Employment decisions are based on merit, performance, and business needs.
Does not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or political views.
Encourages women, minorities, individuals with disabilities, and protected veterans to apply.
Complies with applicable state and local laws governing nondiscrimination.
Prohibits workplace harassment.
Participates in the E-Verify program.