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About the Role

The Senior Strategist leads high-impact strategic initiatives and serves as a key strategic partner for day-to-day strategic needs. This role supports Account Services and Creative to enhance deliverables, communications, and creative output by leveraging industry knowledge for critical insights and compelling recommendations.

Responsibilities

Identify, gather, and analyze information to understand customer, patient, and consumer behavior, and market trends.
Strategize and architect holistic, digital-first go-to-market plans for diverse brands in the Canadian market.
Guide agency teams through the definition, brief, design, and development phases of go-to-market plans.
Lead strategic workshops internally, with clients, and their cross-functional teams.
Drive customer engagement strategies and develop integrated campaigns across various channels.
Partner with internal teams to distill insights and build comprehensive strategies including customer journeys, messaging maps, tactics, and campaign blueprints.
Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem.
Optimize campaign impact using data.
Provide internal and client-facing consulting on channel-specific recommendations.
Keep teams informed about best practices and emerging digital trends.
Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies.

Requirements

4 to 6 years of strategic planning experience within an advertising or marketing agency.
Prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued.
Customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles.
Deep marketing knowledge, business acumen, and curiosity to uncover consumer and patient behaviors.
Strong written, verbal, and presentation skills.
Ability to build trust with clients and internal teams.
Proactive with excellent collaborative skills.
Ability to identify strategic opportunities across brands, campaigns, and markets.
High degree of personal accountability.
Hands-on experience with professional analytics platforms (e.g., Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic tools.
Experience collecting socio/psycho/demographic and behavioral information through primary research and secondary data collection.
Experience with social listening platforms (such as Brandwatch).
Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics.

Skills

Strategic Planning
Data Analysis
Go-to-Market Strategy
Workshop Facilitation
Omnichannel Engagement
Integrated Campaign Development
Customer Journey Mapping
Messaging Strategy
Campaign Blueprinting
Marketing Ecosystem Auditing
Data Optimization
Consulting
Digital Marketing Trends
New Business Development
Analytics Platforms (Google Analytics, Adobe Analytics)
Social Media Analytics
Primary Research
Secondary Data Collection
Social Listening Platforms (Brandwatch)
SEM/PPC
Social Media Marketing (Paid and Earned)
Digital Media Dynamics

Location

Canada

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$90,000—$140,000 CAD

About the Company

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas for over 75 years.
Ogilvy operates through Borderless Creativity, integrating intelligence, imagination, and influence with experts across advertising, sports & entertainment, PR & social, consulting, and health.
Ogilvy has over 120 offices spanning 90 countries.
Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity.
Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year.
Ogilvy is part of WPP, a trusted growth partner for the world's leading brands.
WPP utilizes cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.
Ogilvy Health focuses on driving superior outcomes in the healthcare environment.
Ogilvy Health inspires brands and people by centering audiences’ health and wellness needs.
Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders.
Ogilvy Health operates across 131 offices in 93 countries.
At Ogilvy, people are at the heart of what they do, fostering a creative agency that sparks game-changing ideas through collaboration, integrity, and self-expression.
Ogilvy believes in building powerful teams with purpose and curates transformative initiatives to ensure fairness and equity.
Ogilvy's mission is to leave a positive impact on the world and support global communities.

Equal Opportunity

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences, and perspectives from varied backgrounds.
Ogilvy Health strives to create an environment where all employees can contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
Ogilvy is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.
Ogilvy provides assistance for job opportunity searches and reasonable accommodation with the application process upon request via accommodations@ogilvy.com.