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About the Role

The Senior Analyst, Programmatic owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical, requiring the Senior Analyst to independently generate strategic insights and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client-specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
Maintain and organize campaign-specific materials in team’s shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into ad exchange environments
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Work with technology partners in order to secure support for daily campaign management and implementation questions
Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance
Interpret AI-driven performance signals, attribution insights, and model outputs to develop optimization narratives, elevate reporting quality, and provide actionable recommendations to internal teams and clients
Enable and govern the use of AI across the team by refining workflows, validating platform automation, mentoring analysts and senior analysts, and ensuring AI‑assisted decisions align with client goals, brand safety standards, and agency best practices

Requirements

1-3+ years of experience within programmatic experience working with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms
Working knowledge in technologies such as The Trade Desk, DV360, Amazon, Prisma, IAS or Double Verify, and DCM
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics and mathematics, organizational, and communication skills
Project management and time management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Direct IO management is a plus

Skills

Programmatic
DSPs
Ad exchanges
Ad servers
Verification partners
Billing systems
Supply platforms
The Trade Desk
DV360
Amazon
Prisma
IAS
Double Verify
DCM
Media planning
Analytics
Mathematics
Organization
Communication
Project management
Time management
Microsoft Office Suite
Excel
IO management
AI-based tools
AI-driven performance signals
Attribution insights
Optimization narratives
Reporting quality
Actionable recommendations

Experience Level

Senior

Salary/Compensations

USD $60,800.00 - USD $93,600.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Equal Opportunity

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.