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About the Role

The Senior Manager, Digital Merchandising will be accountable for developing merchandising strategies to improve conversion, engagement, and customer experience on the site to support the overall growth of the Shoppers Drug Mart eCommerce business. This role will be responsible for site planning, execution, analysis, and reporting while contributing to strategic planning and initiatives.

Responsibilities

Lead the strategic planning and day-to-day execution of digital merchandising across site and app, including product content, navigation, search, and marketing and promotional campaigns.
Develop customer-centric merchandising strategies that connect shoppers with relevant products, brands, offers, and services throughout their shopping journey.
Drive continuous optimization and experimentation using customer behaviour, performance insights, and test-and-learn strategies to improve engagement and conversion.
Lead digital merchandising activations for new brand launches, category expansions, marketing campaigns, promotional events, and new digital capabilities.
Oversee creative briefing and content planning to deliver engaging, cohesive customer experiences aligned with campaign objectives.
Establish and oversee content production, quality assurance, and site audit processes to ensure accuracy, consistency, and an optimal customer experience.
Partner with eCommerce Marketing on CRM campaigns and with SEO and technical teams to improve organic visibility and product discoverability.
Manage relationships with external technology and merchandising vendors, including contracts and platform capabilities.
Partner closely with Design, Product, and Technology teams to enhance merchandising tools, improve site functionality, and plan product roadmap priorities.
Collaborate with Loblaw Digital, Media & Loyalty, SDM Category Management, Brand & Creative, and other cross-functional partners to deliver integrated campaigns, new programs, and digital experiences.
Align stakeholders on merchandising priorities, business requirements, and opportunities to improve the end-to-end customer journey.
Monitor and analyze key performance indicators, including conversion, engagement, and merchandising effectiveness, to identify trends and growth opportunities.
Translate customer behaviour and performance data into actionable insights that inform merchandising strategies, customer journey improvements, and optimization priorities.
Measure the impact of campaigns, new experiences, and digital capabilities to inform future investment and roadmap decisions.
Deliver regular performance reporting, strategic recommendations, and actionable insights to senior leadership and key stakeholders.
Lead, coach, and develop a high-performing team of Digital Merchandisers, fostering accountability, collaboration, and a culture of continuous learning and improvement.
Set clear team priorities, establish performance expectations, and ensure effective execution of merchandising initiatives aligned with business objectives.
Develop team capabilities to keep pace with the evolution of digital merchandising, with a focus on data, personalization, AI, and product content.

Requirements

Bachelor’s Degree in Business, Marketing, Commerce
8+ years experience in Ecommerce, Digital Merchandising
Excellent leadership and team management abilities, with a focus on collaboration and mentoring.
Strong strategic thinking and analytical skills to problem solve and drive initiatives to grow the business.
Results focused, organized and proactive, and ability to deal with ambiguity and balance multiple priorities.
Excellent verbal and written communication skills.
Ability to motivate and collaborate with a cross-functional team towards a common goal.
Experience in working with Digital merchandising tools, understanding data flow is an asset.
Previous experience in category management, retail, merchandise planning, and working within digital organizations is an asset.
Passionate about retail and connecting customers with their favorite brands and products.
Passion for staying up to date on industry trends and emerging technologies.

Skills

Digital Merchandising
Ecommerce
Data Analysis
Leadership
Team Management
Strategic Planning
Customer Experience
Content Management
SEO
CRM
AI
Personalization

Location

Downtown Toronto

Work Type

Full time
Temporary with Benefits (Fixed Term)

Experience Level

Senior Manager
8+ years

Education Level

Bachelor’s Degree in Business, Marketing, Commerce

Salary/Compensations

$100,000.00 - $132,000.00 per year

Benefits

Benefits

About the Company

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.
If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.
Looking for a challenge? Good. Love an innovative work environment? Even better.

Equal Opportunity

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.