Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Manager, Social Content & Communities role.

Rezi rewrites your resume against Royal Bank of Canada's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Manager, Social Content & Communities posting at Royal Bank of Canada — free, in seconds.

About the Role

RBC Enterprise Social Media is seeking an experienced Senior Manager, Social Content & Communities to lead social strategy for RBC Direct Investing. This role involves creating engaging content from complex investing concepts and building communities, operating at the intersection of content, community, and compliance.

Responsibilities

Own organic social strategy across key channels (LinkedIn, Meta, TikTok, X, Reddit, etc.) from planning to execution.
Translate complex financial and investment concepts into accessible, platform-first content.
Manage digital communities within strict regulatory and compliance frameworks.
Develop human-centric visual and written content for investing topics, market updates, and educational resources.
Plan and execute direct investing content in partnership with creative teams and agency partners.
Oversee day-to-day engagement, comment moderation, and community building on social channels.
Build strong relationships with internal stakeholders, media agencies, and platform partners.
Partner with customer contact center and service teams to resolve inquiries and feedback from social media.
Ensure all content and responses adhere to financial regulations, brand guidelines, and risk standards.
Define KPIs and track channel metrics (reach, engagement, conversion, share of voice).
Deliver ROI reports with data-driven recommendations to leadership.
Build an always-on content strategy leveraging creators and platform-native formats.
Manage monthly budget tracking, campaign performance reporting, and business reviews with partners.

Requirements

University bachelor's degree.
7+ years of experience in content strategy and execution (client-side or agency).
Proven success managing large-scale budgets, multiple business partners, and agencies.
Experience in investing content planning is an asset.
3+ years of direct supervisory experience mentoring and managing reports.
Knowledge of Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, and third-party planning and analytics tools.
Polished presentation skills, comfortable presenting strategy, performance, and recommendations to senior leaders.

Skills

Content Creation
Content Management
Content Marketing
Digital Marketing
Marketing
Social Media Marketing

Location

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
Toronto
Canada

Work Type

Full time
Regular

Experience Level

Senior Manager
7+ years of experience
3+ years of direct supervisory experience

Education Level

University bachelor's degree

Benefits

Bonuses
Flexible benefits
Competitive compensation
Commissions
Stock where applicable
Coaching and managing opportunities
World-class training program in financial services
Flexible work/life balance options
Opportunities to take on progressively greater accountabilities
Opportunities to build close relationships with stakeholders and business partners

About the Company

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.