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About the Role
The Media & Digital Strategy Director leads the development and execution of the full-funnel media and digital strategy, ensuring strategic investment to build brand awareness, drive consideration and conversion, and accelerate business growth. This role owns media and digital engagement strategy, investment governance, integrated planning, agency leadership, and performance measurement, while continuously evolving capabilities and thought leadership across digital touchpoints for pet parent engagement. This position is a key enabler for expanding brand awareness and driving brand relevance, while working closely with team members in Content Operations, Ecommerce, Global Insights, and Mars Global Center of Excellence. The Director ensures an integrated approach across the pet parent research and shopping journey, ensuring creation and delivery of metrics to meet business objectives.
Responsibilities
- Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
- Lead the organization in transformation towards a digital-first pet parent model; strengthening team capabilities across media platforms, insights, and effective GEO strategies.
- Own the allocation and governance of media investment across brands, channels and funnel stages, establishing clear principles for prioritization, optimization and ROI.
- Lead media agency relationships, scopes of work and performance, ensuring access to best-in-class planning, buying, innovation, technology and measurement capabilities.
- Establish a robust measurement framework across the funnel, translating media performance into actionable insights and continuously improving effectiveness, efficiency and return on investment.
- Build actionable audience intelligence and segmentation to sharpen targeting, personalization and media effectiveness across the pet parent journey.
- Lead Search, SEO/GEO and AI-driven discovery strategies to maximize brand visibility, relevance and authority across evolving digital journeys.
- Build and develop a high-performing Media team, strengthening future-ready capabilities across Media, Audience Intelligence, Measurement, Search and AI.
Requirements
- 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
- Deep expertise in full-funnel media strategy and planning, with strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
- Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
- Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
- Strong understanding of audience intelligence, data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
- Proven agency and partner leadership, with experience managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
- Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.
Skills
- Media and Digital Marketing
- Full-funnel media strategy and planning
- Brand Media
- Retail Media
- Search
- Social
- Video/CTV
- Programmatic
- Emerging digital channels
- Digital-first orientation
- Media investment management
- Budget allocation
- Governance
- Optimization
- Audience intelligence
- Data
- Measurement
- Insights
- Segmentation
- Performance analytics
- Targeting
- Personalization
- Agency leadership
- Partner leadership
- People leadership
- Team building
- Team development
Location
- Boulder, CO
- Nashville, TN
- New York, NY
Work Type
- Hybrid
Experience Level
- 15+ years
Salary/Compensations
- USD$147,000 to USD$202,000
Benefits
- 401k with Company match
- Donation matching
- Medical
- Dental
- Vision
- Employee Assistance Programs
- In House & Online Learning & Development
- Education Assistance Program
- Free Bag of Premium Pet Food each month
- Free Parking
About the Company
- Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years.
- Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.
- We are passionate about personal and professional growth and see ourselves as a key player contributing to our continued success as an award-winning company.
Equal Opportunity
- Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.