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About the Role

GQ is seeking an experienced strategist to advise global leadership on audience trends, performance, and monetization opportunities. This role will inform editorial strategy and its connection to revenue streams, including subscriptions and brand extensions. The Director will develop global audience growth frameworks, pilot growth models in the US, and manage new growth strategies across various platforms.

Responsibilities

Serve as the primary audience strategist to GQ’s global editor-in-chief, global editorial directors, and executive leadership.
Deliver executive-level performance briefings, revenue-impact models, and strategic recommendations to directly inform content investment and global brand extensions.
Architect and oversee an experimental framework in the US to test emerging audience acquisition and monetization strategies, establishing data-backed playbooks designed to be adapted and scaled across GQ’s international editions.
Implement unified and consistent analytics reporting, including modeling revenue and traffic to help us hit our goals, and delivering actionable insights to editorial and video leadership on a regular basis.
Collaborate directly with international GQ market leads to address market-specific audience shifts, unlock new growth channels, and deploy best practices across regions.
Proactively respond to challenges that emerge in global reporting, locking in with local leadership at GQs around the world to address traffic shortages and provide smart recommendations for growth opportunities.
Identify and present high-level audience development strategies and guidance for growth on O+O, newsletters, social media, video and audio platforms, messaging apps, through referral sources, etc.
Provide ongoing and assertive guidance to GQ’s editorial, social, video, and creative leadership, including trainings; constantly evaluate the online landscape to future-proof GQ against impacts to audience reach.
Identify emerging opportunities for audience engagement that align with editorial vision; propose creative strategies to extend GQ’s reach.
Drive macro audience growth strategies across owned and third-party video and audio channels (YouTube, original series, podcasts, and emerging audio formats).
Maintain a library of GQ’s global best practices for audience growth on SEO, social, social video, email newsletters, audio and video, packaging and headlining, etc. and present updates to the teams regularly.
Future-proof the brand against changing algorithm and distribution environments.
Shift organizational focus from tactical web search/social traffic to long-term audience retention, direct-to-consumer touchpoints (email, messaging platforms, high-value referral channels), and high-intent engagement.
Lead the global audience strategy for growing GQ’s direct, paying subscriber and member ecosystem.
Collaborate with Consumer Marketing and Product to optimize paywall dynamics, conversion funnels, subscriber retention strategies, and premium digital product offerings.

Requirements

8+ years of progressive leadership experience in digital media, publishing, or entertainment, with a background combining editorial strategy, business intelligence, and high-level audience strategy.
Proven track record of operating within a multi-market, global media enterprise, with the cross-cultural nuance required to adapt US-tested strategies for international territories.
Superior communication and presentation skills, with the ability to synthesize complex data into concise, high-level insights for senior executives, editorial directors, and commercial stakeholders.
Ability to clearly deliver feedback and insights to writers, editors, and producers, with diplomacy and finesse.
Professional maturity to deliver only key information and not over-explain.
Deep understanding of consumer revenue, paid subscription funnels, and membership mechanics, alongside modern digital advertising models.
Strong strategic familiarity with video and audio ecosystems, audience retention metrics, and algorithmic distribution mechanics across major global multimedia platforms.
Experience overseeing media metrics ecosystem (e.g., Google Analytics, Parse.ly, Adobe Analytics, Snowplow) and translating high-level data models into actionable business strategies.
Proficiency with Excel, Snowplow, and SQL queries required.

Skills

Audience Strategy
Editorial Strategy
Business Intelligence
Global Audience Trends
Monetization Opportunities
Content Strategy
Revenue Modeling
Subscription Products
Brand Extensions
Platform Best Practices
Audience Growth Frameworks
Content Strategy Alignment
Business Drivers
Subscriber Base Scaling
Global Presence Expansion
Video Formats
Audio Formats
Growth Models
Performance Insights
Reporting
Project Management
Email Newsletters
Messaging Platforms
Audio Podcasts
Video Podcasts
Audience Development
Post-Search Strategies
Post-Social Media Strategies
Business Acumen
Executive Presence
Trust Building
Cross-functional Collaboration
Analytics Reporting
Traffic Modeling
Actionable Insights
Market-Specific Strategies
Growth Channels
Best Practice Deployment
Audience Development Strategies
O+O Growth
Social Media Growth
Video Platform Growth
Audio Platform Growth
Messaging App Growth
Referral Source Growth
Online Landscape Evaluation
Audience Engagement
Editorial Vision Alignment
Creative Strategies
Audience Reach Extension
Owned Channels
Third-Party Channels
YouTube Strategy
Original Series Strategy
Podcast Strategy
Emerging Audio Formats Strategy
SEO Best Practices
Social Media Best Practices
Social Video Best Practices
Email Newsletter Best Practices
Audio Best Practices
Video Best Practices
Packaging Strategies
Headlining Strategies
Algorithm Adaptation
Distribution Environment Adaptation
Audience Retention
Direct-to-Consumer Touchpoints
High-Value Referral Channels
High-Intent Engagement
Subscriber Ecosystem Growth
Consumer Marketing Collaboration
Product Collaboration
Paywall Optimization
Conversion Funnel Optimization
Subscriber Retention Strategies
Premium Digital Product Offerings
Cross-Cultural Nuance
Executive Communication
Data Synthesis
Concise Insight Delivery
Diplomacy
Finesse
Consumer Revenue Expertise
Paid Subscription Funnel Expertise
Membership Mechanics Expertise
Digital Advertising Models Expertise
Video Ecosystem Strategy
Audio Ecosystem Strategy
Audience Retention Metrics
Algorithmic Distribution Mechanics
Media Metrics Ecosystem Management
Google Analytics
Parse.ly
Adobe Analytics
Snowplow
Data Model Translation
Excel Proficiency
SQL Query Proficiency

Location

New York, NY

Work Type

Full-time

Experience Level

Director
8+ years of progressive leadership experience

Salary/Compensations

$145k-165k

Benefits

Generous employee benefits package
Discretionary bonus compensation

About the Company

Since 1957, GQ has inspired its readers with unparalleled coverage of style, fashion, culture, news, politics, and more.
From award-winning journalism and feature writing to unforgettable photography, videos and live events, GQ creates cultural conversations around the world.

Equal Opportunity

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.