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About the Role

This role leads the development of breakthrough products, culturally relevant campaigns, and long-term portfolio strategies to drive growth for iconic ice cream brands. You will transform consumer insights into innovations that delight shoppers and deliver profitable growth, with a direct impact on brands like Magnum, Breyers, Popsicle, and Talenti. This is a highly visible position influencing senior stakeholders and shaping category strategy.

Responsibilities

Lead end-to-end innovation projects from opportunity identification to product launch.
Build and execute an innovation pipeline in partnership with North American cross-functional teams.
Develop social-first advertising campaigns that connect brands with consumers.
Translate consumer, category, and marketplace insights into product concepts and communication strategies.
Collaborate with Procurement, Supply Chain, R&D, and Customer Development teams for timely delivery.
Identify partnership, licensing, and cultural opportunities for brand growth.
Manage and optimize A&P investment for marketing effectiveness.
Monitor performance, competitive dynamics, and trends to recommend growth acceleration strategies.

Requirements

Experience in brand marketing, innovation, or consumer packaged goods.
Ability to operate in a fast-paced, highly collaborative environment.
Strong skills in consumer insight generation, innovation development, strategic thinking, and integrated marketing execution.
Track record of influencing diverse stakeholders and leading complex cross-functional projects.
Combines creativity with commercial acumen.
Thinks end-to-end and takes ownership for delivering results.
Comfortable navigating ambiguity and adapting to change.
Strong communication and storytelling skills.
Values collaboration, curiosity, accountability, and low-ego ways of working.

Skills

Brand marketing
Innovation
Consumer packaged goods
Consumer insight generation
Strategic thinking
Integrated marketing execution
Stakeholder influence
Project leadership
Commercial acumen
Communication
Storytelling

Location

Canada
North America

Work Type

Full-time

Experience Level

Manager

Salary/Compensations

$98,200 to $147,200

Benefits

Market-competitive pay
Performance related rewards
Flexible ways of working
Support for health, wellbeing and life outside of work
Time off to rest and recharge
Ongoing learning and development opportunities
Exposure to iconic brands, senior leaders, and high-impact projects
Opportunities to shape products and experiences
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation
Holidays
Voluntary benefits

About the Company

The world's largest Ice Cream company with iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries.
Creates iconic ice cream brands that are part of everyday life, bringing moments of joy to millions.
Operates with a fast-paced, simple, and collaborative culture focused on getting things done.
Embraces digital, uses data for decision-making, and explores AI for smarter work.
A place for passionate, growth-obsessed individuals who act like owners and drive business end-to-end.

Equal Opportunity

The Magnum Ice Cream Company is an Equal Opportunity Employer.
Embraces diversity and is committed to creating an inclusive environment.
Supports individuals regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.