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About the Role
This role is for a leader who can translate raw insight into real influence, help brands find their voice inside the communities they are looking to engage with, and build systems that make great ideas scale. At your core, you're not just a comms planner. You’re a front row student of culture, a campaign conductor, and an idea amplifier. The Context Director is a leadership position that demands creative foresight, cultural nuance, business acumen, cross-functional collaboration, and a deep connection to what’s moving the world today.
Responsibilities
- Lead and assign cultural deep dives that inform strategy and creative development.
- Own authorship of holistic GTM plans that connect the dots creatively while translating business objectives into actionable rollouts over time and space/channels.
- Lead authorship of casting filters that help identify talent who personify our campaign message while ensuring brand safety and creative alignment.
- Analyze hero deliverables (e.g., film scripts) and provide cultural nuance that infuses insider fan perspective in the form Easter eggs, and additional engagement tactics that will resonate with core audience members.
- Facilitate onboarding for new hires to ensure alignment on Context’s function and value.
- Partner across PR, Media, and Social teams to preserve creative integrity and contextual fluency from pitch to publish.
- Serve as a core member of the business leadership team, aligning day-to-day execution with our broader One Company Vision.
- Mentor DRs across IC1–IC3 levels and informally coach team members outside your direct reporting line.
Requirements
- 7–9 years experience in cultural strategy, brand planning, or creative strategy roles.
- Proven experience leading multi-channel campaigns from insight through execution.
- Strong writing and storytelling skills—must be comfortable presenting work to senior leaders and clients.
- Proficiency in Keynote, Google Suite, and qualitative research tools.
- Deep understanding of subcultures, niche internet communities, and artist ecosystems.
- Background or minor in a creative craft, artistic discipline, or subcultural space.
Skills
- Cultural Research
- Comms Planning
- Casting & Talent Strategy
- Creative World-Building
- Convergence & Collaboration
- Leadership & Mentorship
- Systems thinking
- Cultural intuition and analytical rigor
- Collaboration
- Research
- Mentorship and motivation
Location
- NY/CA
Work Type
- Full-time
Experience Level
- 7-9 years
Salary/Compensations
- $120,000 - $140,000
Benefits
- Bonus
- Stock options
- 401(k) match
About the Company
- UnitedMasters, Inc. is a first-of-its-kind company that lives at the intersection of culture, tech and storytelling.
- Through our creative solutions company, Translation, we build ideas that transcend traditional marketing to drive business results through cultural impact.
- Through our music tech platform, UnitedMasters, we power the careers of independent artists through music distribution services and partnership opportunities with the world’s biggest brands.
- As one-company, we are building a world where cultural capital is equitably exchanged at scale by serving as the go-to source for shared gains between artists and brands.
- UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters.
- UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth.
- Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future.
- Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.