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About the Role

This role is responsible for the Planters® Portfolio within the Foodservice/Convenience Channel, focusing on business planning, brand equity management, innovation, sales enablement, cost leadership, and channel development.

Responsibilities

Develops and executes the annual operating plan (AOP) financial targets.
Establishes business objectives, strategies, and tactics to attain AOP.
Achieves volume, net revenue, and gross margin targets.
Leads brand equity development and consumer engagement strategies.
Works with agency partners to create annual consumer media, promotion, and public relations plans.
Identifies new product and line extension opportunities by analyzing consumer trends and market needs.
Builds business cases for new product and line extension opportunities.
Manages the total branded portfolio to ensure relevancy through sku rationalization, pricing, and all customer/consumer touchpoints.
Fosters strong relationships with the Direct Sales and Distribution Team, and Agency Partners (Brokers) supporting C-store and Unattended retail initiatives.
Provides strategic support (presentations, support materials) to enable indispensable business partnership and thought leadership in the Convenience channel.
Leads operations, logistics, forecasting, and purchasing departments for finished goods and supply inventory management.
Leads and manages indirect cross-functional team members to accomplish projects supporting brand initiatives and business needs.
Works collaboratively with category management on strategic selling.
Develops trade strategy.
Monitors marketplace dynamics and implements corrective action when necessary.
Establishes strong and trusted working relationships with cross-functional team members.

Requirements

Bachelor’s degree
3+ years of marketing or Brand Management experience
Retail/CPG marketing or sales experience preferred
Pattern of initiative
Proven problem-solving and decision-making skills
Ability to work effectively in a team environment on a variety of complex projects
Strong analytical and time management skills
Highly developed interpersonal and organizational skills
Well-developed written and verbal communication skills
Demonstrated creative thinking skills
Demonstrated aptitude and effectiveness in budget and financial management
Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
Applicants must not now, or in the future, require sponsorship for an employment visa.

Skills

Marketing
Brand Management
Business Planning
P&L Management
Business Initiative Execution
Brand Equity Development
Consumer Engagement
Innovation/Renovation Analysis
Sales Enablement
Cost Management
Margin Leadership
Channel Development
Strategic Selling
Trade Strategy Development
Marketplace Monitoring
Cross-Functional Collaboration
Analytical Skills
Time Management
Interpersonal Skills
Organizational Skills
Written Communication
Verbal Communication
Creative Thinking
Budget Management
Financial Management

Location

Austin, Minnesota

Work Type

Onsite

Experience Level

Brand Manager I or Brand Manager II level depending on candidates experience and skillset
3+ years of marketing or Brand Management experience

Education Level

Bachelor’s degree

Salary/Compensations

$107,000 - $159,000 per year

Benefits

Comprehensive medical, dental and vision coverage
Discretionary annual merit increases
Bonuses and profit sharing
401(k) with employer match
Stock purchase plan
Paid vacation
FREE two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide.
Brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Recognized as one of the best companies to work for by U.S. News & World Report.
Recognized as one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.
The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.