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About the Role
This role focuses on the operational planning and coordination of Call of Duty Go-to-Market initiatives across EMEA, primarily for Mainline Marketing and secondarily for Live Ops. You will translate franchise strategy into coordinated regional execution, acting as a trusted operational partner to the Franchise leadership team.
Responsibilities
- Support the Franchise Lead in operational planning and execution for Mainline Go-to-Market initiatives across EMEA, ensuring launch readiness and cross-functional alignment.
- Support Live Ops planning and execution during priority seasonal beats, major initiatives and strategic projects.
- Coordinate GTM planning across Product Marketing, Consumer Marketing, PR, Media, Social, CRM, Platform, Partnerships and Regional Marketing teams.
- Represent EMEA within Global Product Marketing forums, ensuring regional requirements, insights and commercial priorities are reflected in global planning.
- Own GTM operational processes including launch readiness, project management, playbooks, reporting and information flow across the organisation.
- Manage platform operations including Xbox, Nintendo and key publishing processes such as CRM, MOTD, code distribution and partner incentives.
- Coordinate cross-functional workstreams independently, identifying risks, driving alignment and supporting successful delivery against business priorities.
- Monitor programme delivery, launch execution and operational effectiveness, proactively identifying opportunities to improve GTM delivery.
- Identify process improvements and scalable ways of working that strengthen franchise planning and operational efficiency.
- Build strong relationships across Global, International and Regional stakeholders, acting as a trusted operational partner throughout the GTM lifecycle.
- Support strategic franchise initiatives and commercial growth projects that extend beyond individual campaign launches.
- Leverage AI and modern productivity tools to improve planning, reporting, operational efficiency and decision-making.
Requirements
- Prior experience in publishing, franchise marketing, product marketing, programme management or a related international industry.
- Experience coordinating complex cross-functional programmes from planning through execution.
- Strong commercial understanding with the ability to balance strategic priorities and operational delivery.
- Excellent programme and project management skills, with experience managing multiple concurrent workstreams.
- Experience working with international stakeholders across matrix organisations.
- Strong communication and stakeholder management skills, with the ability to influence without direct authority.
- Experience analysing campaign performance, player metrics and business KPIs to support continuous improvement.
- Knowledge of product launches, live-service publishing, CRM/lifecycle marketing and platform operations.
- Experience working on AAA franchises or global entertainment brands.
- Passion for operational excellence, player-first thinking and delivering world-class franchise marketing.
Skills
- Programme management
- Commercial awareness
- Cross-functional coordination
- Stakeholder management
- Communication
- AI and modern productivity tools
Location
- Soho, London
Work Type
- Office based
- Hybrid work from home
Experience Level
- Senior