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About the Role
As a field-based, frontline salesperson, the Route Sales Representative is the primary point of contact for their assigned accounts, providing excellent service and solutions to grow high performing beverage programs. The Sales Representative works daily to grow revenue, distribution, and total brand health in their markets profitably and efficiently.
Responsibilities
- Achievement of monthly, quarterly and annual revenue objectives
- Execution of Sales Routine Management activities and survey collection
- Utilizes technology (i.e., VIP, IDig, Karma) to complete impact and reporting at account level.
- Works closely with customers and operations to provide smart, efficient delivery service.
- Call on accounts according to assigned schedule.
- Collaborate with Accounts Receivable to keep all accounts in good financial standing.
- Adheres to all sales standards, for example: P.O.S., rotation, dress code etc.
- Complete required trainings (i.e., sales selling skills, software, etc.)
- Communicates competition activity/pricing information to their supervisor.
- Attends all required sales functions (meetings, promotions etc.).
- Develops and maintains relationships with decision makers at all accounts.
- Engages in daily professional communications (i.e., voicemail and e-mail).
- Investigates and resolves customer problems with sales and deliveries.
- Develops retailer presentations.
Requirements
- Minimum of 1 year of related work or educational experience preferred.
- Ability to read and comprehend simple instructions, short correspondence, and memos.
- Ability to write simple correspondence.
- Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
- Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
- Ability to attain and maintain a NYS Solicitor’s permit is required.
- Valid driver’s license in good standing.
- Regularly required to talk or hear.
- Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms.
- Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
- Occasionally lift 50 lbs. and/or move up to 250 pounds.
- Specific vision abilities required by this job include close and distance vision.
- Occasionally exposed to changing work environments to include cold, wet and/or humid conditions, moving mechanical parts and outside weather conditions.
- Travels to various client accounts; such as, convenient stores, grocery stores, bars, and restaurants.
Skills
- Sales Routine Management
- Technology utilization (VIP, IDig, Karma)
- Customer service
- Delivery service coordination
- Financial account management
- Sales standards adherence
- Training completion
- Competitive analysis
- Relationship building
- Professional communication (voicemail and e-mail)
- Problem investigation and resolution
- Retailer presentation development
- PC/Laptop/iPad proficiency
- Database software navigation
- Order processing systems
- Spreadsheet software
- Excel
- PowerPoint presentation skills
Location
- Rochester, NY
Work Type
- Field-based
- Sales
Experience Level
- Minimum of 1 year of related work or educational experience preferred
Salary/Compensations
- $41920.00 - $62880.00
Benefits
- Best-in-class benefits package
- Internal career development opportunities
About the Company
- Balkan Beverage is a family-owned distributor operated by the Vukelic family, sharing services with Try-It Distributing and Saratoga Eagle Sales & Service—leading premium beverage distributors in New York State.
- Founded in 2004, the company began by servicing five counties with Red Bull and has since expanded to cover 48 counties statewide, representing major brands such as Arizona Iced Tea, NesQuik, and Liquid Death.
- As a premium distributor, Balkan Beverage consistently leads the Northeast in key performance metrics and experiences growth above market rates year over year.
- The company is committed to promoting internal career development, viewing every role as a stepping stone for advancement and investing in the growth of all stakeholders.