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About the Role
The group manager of Influencers is a visionary leader who shapes how our brand shows up in culture through meaningful creator and talent partnerships. This role sits at the intersection of creativity, community, and strategy—guiding a high‑performing team to build authentic, long‑lasting relationships with creators who inspire connection and trust. The group manager will elevate our influencer partnerships from executions to experiences that spark conversation, drive engagement, and build brand love.
Responsibilities
- Inspire and lead a forward‑looking influencer marketing strategy that strengthens brand voice and fuels cultural relevance
- Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth
- Cultivate deep, authentic relationships with creators—identifying partnerships that align with our values and storytelling ambitions
- Collaborate closely with internal and external partners to bring integrated, creator‑led ideas to life
- Establish clear success metrics and transform performance insights into learning, optimization, and innovation
- Guide planning and investment across influencer initiatives, ensuring thoughtful stewardship of budget and resources
- Stay deeply connected to creator culture, platform evolution, and emerging trends to help the brand lead, not follow
Requirements
- 8+ years of experience in influencer marketing, talent relations, or social media strategy
- Proven experience building and leading teams, as well as large-scale programs
- A proven track record of building impactful influencer strategies that resonate with audiences and drive business outcomes
- Deep passion for creator culture, social platforms, content trends, and the power of community‑driven storytelling
- Strong, empathetic leadership skills with the ability to inspire teams and influence cross‑functional partners
- Experience with contracts, negotiations, and legal reviews
- Strategic and analytical mindset, with comfort translating data into compelling narratives and decisions
- Excellent communication skills and experience navigating complex, multi‑stakeholder environments
- Passion for coffee, culture, and community
Location
- New York City
- Seattle
Work Type
- Onsite (four days a week)
Experience Level
- 8+ years
Benefits
- Medical, dental, vision, basic and supplemental life insurance
- Voluntary insurance benefits
- Short-term and long-term disability
- Paid parental leave
- Family expansion reimbursement
- Paid vacation from date of hire
- Sick time
- Eight paid holidays
- Two personal days per year
- 401(k) retirement plan with employer match
- Discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- Incentivized emergency savings
- Financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program
- Student loan management resources
- Access to other educational opportunities
- Backup care
- DACA reimbursement
About the Company
- Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
- We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
Equal Opportunity
- Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
- Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
- Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.