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About the Role
SourceCode is seeking a Senior Account Executive with 3-5 years of PR agency experience to manage media relations, execute campaigns, and guide client accounts. This role involves five core pillars: Client Relations & Strategic Insight, Media Savvy & Campaign Execution, Content & Integrated Communications, Project Management & Operational Excellence, and Business Development & Team Leadership. You will act as a driving force behind successful PR campaigns, managing projects independently and stepping into leadership roles.
Responsibilities
- Assume the lead client role for day-to-day tactical matters, leading client status calls and meetings.
- Provide strategic PR counsel and day-to-day client problem-solving.
- Analyze data from platforms like Meltwater and Muck Rack to inform client counsel and campaign planning.
- Draft targeted media pitches and build precise media lists using tools like Muck Rack.
- Analyze Muck Rack open data to inform engagement strategies and identify campaign pivots.
- Flag industry and competitor news daily, connecting macro trends to clients for rapid response pitches.
- Build comprehensive briefing books for client executives.
- Identify and leverage strategic, cross-client narrative opportunities.
- Lead the development of written communications including press releases, blog posts, award entries, and bylines.
- Build integrated social and digital components into PR campaigns, overseeing social calendar management and content creation.
- Research, identify, and map targeted influencers and industry analyst targets.
- Independently build, assign, and track tasks within Asana to meet deadlines.
- Track and manage speaker/awards programs, editorial calendars, and event schedules.
- Draft client-facing meeting agendas, action items, wrap-up recaps, and priority emails.
- Demonstrate fluency across agency software, workflows, and tracking tools (Meltwater, Muck Rack, Asana, Harvest, SEMRush, Businesswire, ClickTime, Coverage Tracker/Impact Dashboards).
- Contribute to new business opportunities by researching prospects, synthesizing competitive information, and contributing to proposals.
- Effectively delegate tasks to, mentor, and guide junior account staff.
- Lead internal agency training sessions.
- Act as an ambassador for the agency, leveraging knowledge of emerging technologies and AI tools.
Requirements
- 3–5 years of progressive public relations agency experience.
- Proven track record of managing media relations.
- Proven track record of executing successful campaigns.
- Proven track record of guiding client accounts.
- Accountable, people-first, and highly disciplined professional.
- Bold, ambitious, open-minded, curious, and imaginative.
- Problem solver with sharp creative thinking and precise, detail-oriented execution.
- Established contacts across tech, business, and trade media landscapes.
- Reputation for delivering high-quality stories.
- Demonstrated experience managing projects independently.
- Appetite to learn financial management, organizational strategy, and team leadership.
- Growing understanding of global media landscapes and cultural nuances for international campaigns.
Skills
- Media Relations
- Campaign Execution
- Client Relations
- Strategic Insight
- Media Savvy
- Content Creation
- Integrated Communications
- Project Management
- Operational Excellence
- Business Development
- Team Leadership
- Meltwater
- Muck Rack
- Asana
- Harvest
- SEMRush
- Businesswire
- ClickTime
- Coverage Tracker/Impact Dashboards
- Social Media Strategy
- Influencer Mapping
- Analyst Mapping
- Public Relations
Location
- NYC-Based (Hybrid)
- Remote (East Coast)
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Senior
- 3-5 years
Salary/Compensations
- $75,000 - $82,000
Benefits
- Robust benefits program
- Unlimited vacation with PTO minimums
- Unlimited sick leave
- 401k with company match
- Monthly mental health stipend
- 2 ‘NOPE’ days/year
- Quarterly wellness challenges
- Profit-sharing program
- Workplace flexibility
- Professional learning and development
- 6-month paid parental leave
- Transit benefits
- Paid volunteer days
- Paid professional development days
About the Company
- SourceCode began in 2017 as an idea and has become an award-winning, fastest-growing communications firm.
- Works with big-name consumer and B2B technology brands.
- Focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.